Kirsten Warner
Business Development · New Brand Strategies LLC
Laguna Beach, CA
In My Own Words
Business Development Drive Sales through Curiosity, Creativity & Entrepreneurial Spirit Expertise in strategic sales, merchandising and business development. Strengths in cultivating strong industry relationships with multiple levels of distribution from department stores, eCommerce and specialty retailers. Business experience in fashion accessories for global brands. Collaboration with cross functional teams to maximize opportunities and meet company objectives. Motivational, hands on sales driven leader. Creative, curious and innovative business development minded. Data Analysis & Forecasting | Retail Math & Sales Plans | Strong Presentation & Communication | eCommerce | Project Planning | Customer Service | Relationship Management
Work Experience
Business Development
New Brand Strategies LLC2020 – Present
Consultant based projects assisting brands build a wholesale strategy. Analyze risks and opportunities, and educate on merchandise planning, GTM tools. Assessment + Instruction + Strategy + Execution • Identifying opportunities and risks presenting SKU efficiencies • Prospecting qualified sales and distribution channels with contacts to grow wholesale business
National Sales Manager
FOSSIL GROUP, INC.2016 – 2020
Drove wholesale sales of $20M for specialty independents, majors, chains, and military across US representing watch brand portfolios, leather goods and jewelry, totaling of 15 licensed brands with multiple categories. Supervised team of 6 territory account managers across country and Ops Manager. • Planned and forecasted divisional and territory sales goals annually and maintained progress weekly for brands and categories, meeting sales plans and senior management expectations. • Created and implemented new sales initiatives, strategies and programs, capturing key demographics, creating new distribution channels and sales growth, and negotiating NCAA licensing agreement. • Optimized B2B for small to medium accounts, allowing for more service to larger accounts by closing underperforming accounts and re-focusing team to manage larger territory with more resources and efficiencies.
Territory Account Manager
Fossil Group, INC.2009 – 2016
Oversaw wholesale sales for West Coast Specialty representing 10 watch brand portfolios. Territory worth $6M. Created value as loyal business partner to retailers, emphasizing people and stakeholder relationships by building trust to co-manage, bolstering wholesale shipments 15%. Received Spirit Award in 2014 from retail account, Curacao, for embodying contribution to business development growing revenue 50%. Led team, collaborating across headquarters’
Account Executive
FOSSIL GROUP, INC.2002 – 2008
Managed $7.0M territory. Territory grew 20%. Macy's West, Bon Marche, Robinson's / May, Meier & Frank, ZCMI. During this time, those 5 major accounts consolidated down to 1, Macy's West. • May Company Steering Committee Coordinator for all May Co. divisions for Fossil Group watch brands. • Accountable for all budgets related to advertising, marketing, coop, and promotions, stock to sales ratios by location and classifications. Oversaw account profitability and OTB sales plans. Projected and forecasted territory financial goals and merchandise assortments. • Led team, collaborating across headquarters’ departments, merchandise planners, sales support, & customer service meeting sales plans, ensuring order fulfillment, and meeting operation standards to reduce chargeback claims
