Sofia Van de Bovenkamp
Analyst, CRM · JOLYN
San Diego, CA
In My Own Words
Highly motivated, target driven with proven experience in accounting, organizing, managing, leading, and coaching. I am an experienced traveler and athlete, environmentally mindful, and mentally tough for taking on new challenging tasks. Love life and exploring.
Work Experience
Analyst, CRM
JOLYN2022 – 2024
Conducted comprehensive analysis to track and report on KPIs by extracting data from tools like Looker, Google Analytics, Klaviyo, YotPo and other. Developed and implemented CRM strategies that increased customer retention rates. Designed and executed marketing campaigns, achieving an increase in customer LTV. Collaborated with cross-functional teams to support marketing efforts and achieve retention goals.
Sales Operations Specialist
JOLYN2021 – 2022
Ad hoc information gathering, analysis, reporting Responded to rep inquiries and resolve any issues, escalating items as necessary to the COO, VP of Finance, VP of Sales, Sales Director Suggested and implemented improvements in processes to create efficiencies Reviewed wholesale rep invoices prepared by Staff Accountant for accuracy and completeness Coordinated quarterly inventory counts for all sales locations Coordinated the efforts between the company and external contractors about IT-related infrastructure, transitions, and developments Assisted with the installation of new hardware and software and help train employees on its use
Staff Accountant
JOLYN2019 – 2021
Worked directly with the CFO to develop controls for a growing organization; provide input relating to processes, procedures, projects, and self-improvement AR - Approved credit limits for new customers. Followed-up on past due customer accounts; investigated invoice discrepancies and issue customer credits AP - Entered vendor bills and respond to all vendor inquiries. Accrued for all invoices not received prior to the month-end close (AvidExchnage, Bill.com) Reconciled bank and credit card accounts and ensure reconciling items are cleared (Netsuite, Shopify) Recorded various recurring monthly journal entries in preparation for financial month-close Recorded cash sales/refunds in accounting system from POS report (Square, Erply) Assisted with year-end audit testing procedures Assisted with various system implementations, including user acceptance testing for all relevant functions Managed multiple reporting requirements and ensure deadlines are met Ad hoc information gathering, analysis, reporting, as needed
Student-Worker, Age Group Coach, Game Manager, Office Worker
California Baptist University2017 – 2018
Responsible for organizational management for college competitions Led and assisted a group of 10+ individuals with even management set and logistics Effectively monitored cross-functional organization for age group competitions Worked on stroke development for kids of different ages Oversaw and led instructors Monitored and insured safety compliance Assisted all team-related activities, banquets, fundraiser
Manager/Head Instructor (Summer Internship)
Swimchamps2018 – 2018
Managed and monitored instructors Worked closely with the owner to oversee daily operations Stroke development for advanced swimmers Taught begging swimmers for initial water skills 4-9 years old
Sales Representative (Part-time)
St. Friday Socks2016 – 2016
Completed daily sales goals Product promotion Developed and maintained positive business and customer relationship Processed cash and credit transactions with customers
Front Desk Agent
Hostel Clever2016 – 2016
Acquired new reservation requests, checked guests in on arrival and out on departures Handled booking payments and other hotel merchandise related enquirers Resolved problems and complaints of the guests, and performed duties on the daily checklist
Swimming Instructor/ Lifeguard
Wingate University2014 – 2016
Monitored safety on the pool deck Checked and recorded chemical quality of the water daily Helped swimmers to understand safety skills in the water Worked on technique development of youth swimmers of age 5-7 years
