David Forier
Executive Leader, Retail Sales · Chamberlain Group
Hermosa Beach, CA
In My Own Words
• Over twenty five years of quota carrying experience selling & marketing consumer technology products in the North American retail, e-commerce and distribution channels.
• Extensive experience calling on headquarters level of national retailers. With touch points at all levels of the account.
• Experience creating and executing results driven sales, marketing, promotional and visual merchandising programs.
• Clear understanding of P&L responsibility and overall customer needs. Including forecasting, quota/budget management, annual planning cycles, major account presentations, etc.
• Extensive knowledge of latest trends in consumer technology marketplace and retail channel. Specialties: Consumer Electronics industry focused with expertise in major national account management, product/brand management, direct manufacturer & distribution experience. Proven track record of new business development, new account acquisition and market share growth.
Work Experience
Executive Leader, Retail Sales
Chamberlain Group2024 – Present
• Spearhead the US and Canadian retail and eCommerce sales teams, driving strategic sales initiatives for Chamberlain, Craftsman, and myQ smart home security product lines. • Work cross-functionally with Marketing and GTM teams to develop and implement innovative marketing strategies that increase sell-through, market penetration and brand visibility. • Achieved year-over-year growth in sales revenue and share gains, significantly enhancing the company's competitive position in the highly competitive smart home security market.
General Manager - Smart IoT Business Unit (eufy Security)
Anker Innovations LTD2023 – 2024
General Manager of Anker's Smart IoT US division (eufy Security). Responsible for overseeing the sales, operations, GTM, demand & supply planning and channel marketing teams. Worked closely with the product development team in China to define and develop the North American roadmap and retail channel strategy.
Senior Director of Sales
Anker Innovations LTD2023 – 2023
Responsible for leading the sales team that services the distribution channel, B2B/commercial, regional retail and new business development.
Senior Sales Manager
NETGEAR2021 – 2023
Responsible for managing sales & marketing of the entire NETGEAR product portfolio for key strategic retail & e-commerce accounts.
Director of Sales, North America
Anker Innovations LTD2021 – 2021
Responsible for leading the sales teams that service Best Buy, Distribution, B2B/Commercial and New Business Development - All Anker brands & product categories (eufy Security, eufy Appliances, Soundcore, Nebula, ROAV, and Anker charging)
Business Group Sales Leader (Director of Sales), Anker | eufy Security
Anker Innovations LTD2019 – 2021
Responsible for developing and leading the North American sales and marketing strategy for the eufy Security brand of products that falls under the greater Anker Innovations brand portfolio. Responsible for delivering profitable sales and market share growth across the industry in brick & mortar retail, e-commerce, as well as through strategic distribution & reseller partnerships. Work closely with the executive, product management, go-to-market, public relations and marketing teams on the overall brand & product strategy.
In less than 12 months, have taken eufy Security from zero percent market share to #4 in wire-free security cameras and #4 in video doorbells (per NPD, March 2021), and have grown the business by over 1000% YoY (2019 vs. 2020). Broke the top-10 in total security camera market share in October 2020 (+1700% YoY). eufy Security is one of the fastest growing brands in the smart home security space.
Director of Sales
Arlo Technologies, Inc.2018 – 2019
Arlo was spun off from NETGEAR in July 2018 and became a publicly traded company in August of 2018 on the NYSE (ARLO).
Sales Director for the Arlo U.S. retail sales team. Managed and mentored a number of team members, including National Account Managers, Regional Sales Managers, Inventory & Sales Operations Managers. As well as the retail training team. Was also personally responsible for managing the sales, marketing and overall P&L for the Best Buy U.S. & Mexico Arlo business.
Company Overview: Arlo combines an intelligent cloud infrastructure and mobile app with a variety of smart connected devices that transform the way people experience the connected lifestyle. Arlo's cloud-based platform creates a seamless, end-to-end connected lifestyle solution that provides users visibility, insight and a powerful means to help protect and connect with the people and things that matter most to them.
Senior Sales Manager, National Retail & eCommerce
NETGEAR2012 – 2018
Responsible for managing high-profile strategic accounts in the U.S. consumer retail & e-commerce channels.
Full P&L responsibility for the Best Buy and Target businesses (brick & mortar and .com). Responsible for the sell-in, account management, and marketing of the NETGEAR, Arlo and Orbi brands/business units. Oversee marketing, training & merchandising budgets, as well as the CPFR process for both accounts. Manage a team of sales operations, training and business development managers. Work cross functionally with NETGEAR product line managers, engineering, support and marketing teams.
Sr. Sales Manager, National Retail Channel
SYNNEX2009 – 2012
Worked for the New Age Electronics side of the business (Consumer Electronics) and directly managed a team of internal and field sales reps & account managers, selling consumer electronics products into major national retail (brick & mortar and .com), regional retail (NATM, PRO and others) and alternative channels. I was responsible for a $150MM+ book of business with full P&L ownership. Managed key/strategic vendor & customer relationships with emphasis on channel penetration and growth.
Product Manager
SYNNEX2008 – 2009
As a member of the New Age Electronics team at SYNNEX (consumer electronics division), I was the lead product manager over the Samsung Consumer Electronics line including the following product categories: LED TV, LCD TV, Plasma TV, HTIB, Blu-ray & DVD, Digital Still Camera and Camcorder.
Responsibilities included: - Vendor Management - Relationship, contract & program terms, product procurement & planning - Sales Management - Ensuring product sell-thru & inventory turns, P&L ownership, account authorization, build & develop strategic partnerships with resellers, promotional planning & marketing - Marketing - Both internally within New Age/SYNNEX and externally to resellers & end-users, ensuring execution of vendors promotions.
Director, Business Development & Client Services
Campaigners, a division of Advantage Sales & Marketing LLC2007 – 2008
Oversee and direct the field sales & marketing activities for a portfolio of Clients in the Consumer Electronics industry. Had direct responsibility for strategic operations as well as account and staff development, including contracts, pricing, profitability, staffing, labor utilization/prioritization, field and corporate staff quality, and overall execution of Client goals. Played a pivotal role in designing and managing Client programs/contracts at major national retailers nationwide.
National Account Manager
Belkin1998 – 2007
Managed sales & marketing activities of the entire Belkin product portfolio to major national retail accounts in the Consumer Electronics channel. Managed a team of five in-house sales and sales support representatives. Was responsible for $80MM+ book of business and P&L.
Sales and Marketing Manager
Division 23 Snowboards & Flux Bindings, a CARMATE Japan Company1995 – 1998
Responsible for managing sales and marketing activities for a globally distributed snowboard & snowboard binding company.