David Russotto
Business Development Manager at Maricich Health · Redbear
Los Angeles Metropolitan Area, CA
In My Own Words
"I build companies."
A professional "Rainmaker/Hunter/Storyteller" business development, sales, management and marketing executive with 20 plus years of C-Level sales experience targeting Fortune 500 companies in the technology, consumer electronics, gaming, healthcare and entertainment industries.
A proven track record of identifying new business opportunities, building new revenue models, and launching new products. Successfully managed large product development initiatives, establishing key strategic alliances and business relationships with clients, customers and partners. Experience with negotiating and successfully closing multi-million dollar deals. A visionary leader, manager and hands-on team player with excellent communication, organization and presentation skills.
Areas of expertise include; developing and selling digital, mobile, and event marketing and branded entertainment. I have built several business development teams at such agencies as Thunderbolt Studios, Eclipse Advertising, and The Ayzenberg Group, working with such brands as Vtech, Sony, Warner Brothers, Sonos, The Walt Disney Company, Western Dental, Paramount Pictures, and Experian Health.
Core Specialties:
* Strategic thinker skilled in creating strategies to win new business.
* Ability to create authentic brand identities through a "StoryBranding" process.
* Deep experience in both start-up and enterprise organizations.
* Experienced in selling digital marketing services, to include social media marketing.
* Highly developed presentation skills and experience in cultivating strategic business partnerships.
* I enjoy helping people achieve their goals and fulfill their dreams.
Work Experience
Director of Business Development
Redbear2024 – Present
The Redbear Group is a team of storytellers who help brands turn the challenges of today's communications clutter into opportunities for increased market share.
Business Development Manager
Maricich Health2016 – 2024
Drove new business development initiatives and contributing strategic solutions to grow market share for health systems, hospitals, payers, medical device, pharma, and other companies in the healthcare sector.
Director of Business Development
THUNDERBOLT Studios2011 – 2016
Sold social media technology for the online, mobile and experiential arenas to brands in the entertainment, consumer electronics, technology and gaming industries. Increased revenue 30% and customer lifespan by 25% by expanding overall business development and marketing activity and establishing a solid customer-focused internal process. Directed corporate initiatives to qualify major leads by meeting with decision makers at Fortune 1000 organizations.
Business Development Consultant
HYFN2010 – 2011
Consulted on developing business development strategies and tactics for agency's digital marketing and social media offerings by creating sales plans and developed product portfolios that aligned with the brand strategy. Core competencies included web design, social media, Facebook and mobile apps. Consistently met or exceeded goals throughout entire tenure.
Director of Business Development
Eclipse Advertising2007 – 2010
Involved in planning, executing, and leading the business development strategy for the agency via selling integrated brand marketing and advertising services to entertainment and gaming brands. Created concise and actionable strategic plans and presentations on changing business models and business trends. Instituted capabilities to attract and nurture leads, manage content and further market to the client base. Increased residual revenue accounts 15% per year.
Clients included Disney, Warner Brothers, and YahooGames.
Director of Business Development
Ayzenberg Group2003 – 2007
Sold integrated brand marketing services to consumer electronics, gaming, entertainment and technology companies. Developed business unit growth strategies and new business partnerships with senior management. Facilitated a forecasted 40% growth in annual revenue by dramatically improving business development and marketing efforts by establishing a cohesive business development process that included aligning company goals with a unified strategy.
New accounts won include Vtech Electronics, Sonos and Gyration.
Director of Business Development
O2 Essential Marketing Technologies1999 – 2003
Sold 3D VRVM technology and media-rich email marketing campaigns to Fortune 1000 companies. Spearheaded digital marketing campaign sales. Initiated, structured and closed strategic deals including Yahoo and Williams Sonoma. Introduced new customer acquisition strategies which generated $5m in new customer account revenue.
Business Development Manager
The Gores Group1995 – 1999
Performed business development targeting software and technology companies in the 30m and up range for an international mergers and acquisitions firm. Managed West Coast business development activities. Partnered with top Investment Bankers and VCs for 20+ investment opportunities. Built portfolio of 50+ opportunities; sourced 12 investments with 600m+ in gained revenue.
Business Consultant
The Geneva Companies1988 – 1995
Performed business development in mergers and acquisitions sales of small to mid sized companies in the 1m-15m range for a North American-based mergers and acquisitions firm. Developed and managed network of over 5000 targeted prospects. Kept abreast of competitive landscapes and worked with executive staff to develop competitive products that increased sales. Responsible for the sale of over 60 small and mid-sized companies.
Marketing Intern/Advertising Sales Group
ESPN1988 – 1988
Learned the basic fundamentals of advertising methods and techniques with ESPN's programming placements team. Assisted the advertising manager on daily advertising activities. Established and maintained working relationships with the company's advertising staff based in Bristol CT. Worked with cross-functional sales and marketing teams tasked with the creation and execution of advertising revenue growth strategy.
Tank Commander
US Army1979 – 1983
Performed leadership duties for 3rd Platoon, B Company 1/33 Armor. Duties included an emphasis on vehicle maintenance, job proficiency, small unit tactics and physical fitness. Participated in three major field engagements, including REFORGER and GOLDEN EAGLE. Attended strategy classes at Ft. Leavenworth War College for two semesters.
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Chad Mihalick Owner, Malakye.com
Gettin’ Back To It
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David Russotto Business Development Manager at Maricich Health
https://www.youtube.com/shorts/3X331ZCPey4
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