Danielle Kogan

Digital Marketing Manager

2015 – 2016

Responsible for the development and management of digital marketing programs. • Delivered multichannel campaigns across e-mail, web, mobile and social media to Identify key areas for improvement. • Created, managed and edited content across various web-based environments and publishing platforms. • Created, collaborated and executed inbound and outbound digital marketing strategies. • Ensured timely execution of SEO, Social Media and Reputation Management campaigns and initiatives.

Digital Content Project Manager

2014 – 2014

Evaluated and leveraged collection of technologies and methodologies to design and deliver captivating web and mobile experience across multiple interaction channels.

• Served as partner in Motorola’s largest and most reputable product launch initiative, including: Moto 360 Smartwatch, Moto X and Moto G Smartphones and accessories. • Managed content development requirements and digital request process for weekly content releases. • Completed quality assurance for monthly code releases and maintained content audits and changes to website. • Partnered in the development and implementation SEO strategy for Motorola’s domestic and international website and mobile platforms.

Creative Project Management Consultant

2014 – 2014

Managed client’s project objectives and supported full scope of project lifestyle, in order to complete deliverables in support of digital marketing projects and United’s e-mail marketing initiatives.

• Worked with United’s internal creative department to coordinate photo, design and copywriting resources for United.com website, Mileage Plus e-mail campaigns, mobile app and Hemispheres inflight print magazine. • Coordinated with agencies and copywriters to develop promotional copy; contributed to organization and facilitation of professional photo-shoots; managed selection of editorial graphics for web banners and e-mails.

Digital Marketing Specialist

2010 – 2013

Led and contributed to team in generating marketing plans, developing new business presentations and proposals, as well as providing strategic guidance and results analysis for SEO, advertising and digital marketing projects.

• Partnered as editorial manager, leading team of 15 copywriters and developing content and commentary for notable business publications on topics, including SEO, SEM, digital media and online marketing strategies. • Contributed to coordination of complete website re-design and boosted visitor traffic by more than 350% to company website and multiple corporate blogs. • Formulated and executed end-to-end marketing and e-mail campaign strategies to optimize key traffic and revenue metrics including open rates, click-through-rates, engagement and conversion. • Planned and oversaw organization’s online promotion activities, including driving email list growth strategies and execution across multiple channels.

E-Commerce Specialist

2009 – 2010

Supported category managers in developing and driving merchandising plans for high growth in key categories, including electronics, health and wellness, and beauty products. Collaborated cross-functionally with ecommerce, creative, marketing, and engineering teams to ensure smooth transition of products from CRM onto website.

• Raised revenue of online vendor products by more than $3,000,000 in less than one year. • Managed flow of products from vendors to web-ready status, overseeing item set-up in CRM, imaging, editing and content acquisition; increased vendor product sales by more than 37%. • Conducted competitive analysis to significantly improve category assortments and marketing initiatives; reduced concept-to-delivery time by 31% in 2010.

BA

2003 – 2007

BA