Zoey Olbum

Digital Marketer (Contract-Based) · NorthStar Endurance

Mill Valley, CA

In My Own Words

Marketing and product specialist with experience in the management of the full life cycle of a product from initiation, through development, to its launch.

Work Experience

Digital Marketer (Contract-Based)

NorthStar Endurance

2016 – Present

-Monitor performance sports industry and product practices, trends, consumer mindset and apply to drive online e-commerce, customer acquisition, and site traffic -Deploy marketing master plan to generate online and social media traffic and customer acquisition -Develop and design product, logo image, and brand resiliency

Proposal/Marketing Assistant

Nelson\Nygaard Consulting Associates

2015 – 2016

-Managed proposal lifecycle with expert team of marketers and transportation planners -Designed, produced, and copy edited marketing materials for client-facing products -Supervised comprehensive database of over 13,000 business solicitations (RFP, RFQ, and RFI) -Prepared firm analyses and reports that summarize, measure, and evaluate marketing strategy results

Copy Editor

Puget Sound Trail Newspaper

2014 – 2015

-Edited eight-10 articles per week in Associated Press format -Provided analytical, syntactical, and structural feedback to writers, and ameliorate grammatical the accuracy, comprehension, and brevity of the primarily the sports section of The Trail

Outdoor Trip Leader

Puget Sound Outdoors

2013 – 2015

-Guided explorational trips to and through backcountry wilderness, aided student and group growth, communicative skills, and teamwork - Taught peer to peer reliance, teamwork, growth, and communication

Product Lifecycle and Social Media Manager

Life Transformations, Ultd.

2014 – 2015

-Single-handedly drove usership and sales via social media management -Managed product lifecycle and independently created strategic advertising content

Search Engine Optimization and Media Analyst

SWA Group

2014 – 2014

-Analyzed and managed image database through mass identification and organization -Developed database’s back-end functionality and improved delivery of accurate search engine results

Social Media Manager

University of Puget Sound

2013 – 2014

- Strategic graphics production and content writing - Generate social media site traffic through strategically tailored content, search engine optimization (SEO) - Promote social advertising to engage community