Kelli Dochstader
Digital Marketing Specialist · Clevermethod
Williamsville, NY
Work Experience
Digital Marketing Specialist
Clevermethod2014 – Present
+ Communicate with clients to determine project scope, establish key milestones, and manage resources to fulfill client deliverables. + Collaborate with creative and development teams from project conceptualization through deployment to ensure client objectives are fulfilled within scope. + Analyze and report on KPIs for all internal and client marketing efforts. + Coordinate and oversee the execution of email marketing campaigns and reporting efforts for a major household retailer. + Exceeded a 100% revenue growth goal for a major household retailer (attributed to email) in 2016.
Marketing Manager
360 PSG, Inc.2010 – 2014
+ Collaborated with the Director of Sales and Creative Director to develop and execute a comprehensive digital marketing strategy and communication plan. + Created original content to fulfill marketing initiatives, including graphics, video, press releases, and blog posts. + Analyzed and reported on KPIs for all marketing activities, including social media and email marketing.
Executive Assistant
Buffalo Therapeutic Riding Center2007 – 2010
+ Planned and executed preparations for major fundraising events, including managing vendor relationships, and developing collateral.
Design Intern
Hero Design Studio2007 – 2007
+ Responsible for the concept and design of weekly promotional emails and graphics for the Coalition of Independent Music Stores.
Marketing Intern
Ciminelli Development2007 – 2007
+ Assisted in the planning, promotion, and execution of client appreciation events, specifically the Centerpointe Summer Market.