Michelle Klein
Marketing Project Manager · Blytheco
Dana Point, CA
In My Own Words
Portfolio: http://mklein3.weebly.com/ Having managed communications for Fortune 500 companies, I have a knack for condensing content, and strategically leveraging keywords for competitive messaging. I have initiated software implementations, established system and process best practices, as well as led software trainings. My abilities to organize, multitask effectively, learn quickly and perform under pressure have contributed to my success. I am passionate about Marketing, personable, enjoy taking on new challenges, and I have energy that would help take any company to the next level.
Work Experience
Marketing Project Manager
Blytheco2016 – Present
- Implementation and ownership of marketing systems and database (Hubspot, Act-On, Infor/Saleslogix) - Design, deploy and optimize automated lead segmentation, routing and scoring logic - Partner with the sales team to develop and launch targeted email campaigns - Educate the sales team on new campaign activities and areas of opportunity - Develop and produce reports to provide visibility across the sales funnel, programs success and database integrity - Develop and implement lead nurture programs - Negotiate and manage third party telemarketing relationships - Identify and provide resolution to issues arising in the sales process or marketing campaigns - Develop creative solutions to accelerate pipeline growth opportunities - Implement continuous data quality management programs - Present bi-weekly campaign metrics to Executive Team - Develop and maintain relationships with industry experts for content, feedback and participation in events (online, social and in-person)
Marketing Project Manager
Metropolitan Home Mortgage2015 – 2016
- Deliver consistent brand message - Manage content that is engaging on all social media platforms (over 30 profiles) - Design flyers and brochures, in addition to other collateral materials - Design, code (HTML & CSS), and promote email campaigns - Create infographics related to mortgage and real estate - Work with manager and business units to determine event budgets - Promote sales team through public relation initiatives - Develop email drip campaigns - Create and deliver press releases, media relations content, executive bios, corporate content, and social media content - Research industry trends - Create internal and customer surveys - Prepare marketing reports by collecting, analyzing, and summarizing sales data and reporting PROGRAMS USED: Photoshop, Illustrator, InDesign, Encompass, OSI, Litmus
Marketing Manager
PrescribeWellness2014 – 2015
- Manage all marketing and branding objectives - Work directly with the VP of Marketing to prepare marketing strategies - Oversee creation and delivery of press releases, advertisements, publications, and other marketing &promotional materials - Draft Content for a wide variety of marketing and promotional materials - Maintain company's web and social media presence - Ensure brand messages are consistent - Nurture and enrich all external perceptions of the company
Content Specialist
nuCourse Distribution2013 – 2014
- Manage all marketing and branding objectives - Work directly with the VP of Marketing to prepare marketing strategies - Oversee creation and delivery of press releases, advertisements, publications, and other marketing &promotional materials - Draft Content for a wide variety of marketing and promotional materials - Maintain company's web and social media presence - Ensure brand messages are consistent - Nurture and enrich all external perceptions of the company - Analyze top selling items and promote accordingly - Scrub data to update e-commerce products, information, and inventory
Web Relations/ Lingerie Specialist
Nordstrom2011 – 2013
(Transferred Departments) - Connects with customers to support online purchases and maintain account status - Responsible for inventory control through RMS (cycle counting, loss prevention, and vendor relations) - Team mentality with professional and productive work environment for both customers and coworkers - Recognized as #1 web team in the Orange County/Los Angeles district for excellent customer service and highest percentage increase in sales
Freelance
OTX2011 – 2013
- Initiating goal group (age, gender, race) for market research audience according to client expectations - Account manager for allotted top-teir production companies - Personally connects with audience through keynote presentations and survey analysis - Maintain database for recruiting new audience members for ongoing market research - Facilitates and divides recruited surveys to encode information for specific production studio - Manages events throughout Los Angeles and Orange County - Creates a positive and productive environment for both customers and coworkers
Marketing Coordinator
Regal Wealth Group2007 – 2011
- Communicated with clients to assure that their accounts were up to date and managed accurately - Generated specialized client lunches - Lead marketing promotions through weekly newsletters and email blasts - Developed social media accounts via Twitter, Facebook and Instagram (Managed through HootSuite) to connect clients with their own personal experience with RWG - Trained clients individually on the Fidelity website - Linked clients to personal accounts with Regal Wealth Group interface - Hosted on-stage introductions and contests for client events through presentations - Designed marketing materials regarding compliance issues, regulations, company changes, and financial tips that could aid clients in financial growth and investment opportunity
