Edzna Elizabeth Diaz
ECOMMERCE MANAGER · BEIERSDORF
DF, DIF
In My Own Words
4+ years of experience in Digital Marketing & eCommerce B2C / B2B with a solid experience in the retail, beauty, & electronics industry. Data-driven enthusiast. Skills focused on eCommerce operations, digital advertising focused on performance & awareness, commercial strategy (forecast, pricing, sales, replenishment), brand marketing, digital marketing, project management, strategic planning, events planning, social media, influencers management, and client/vendor management. Marketing professional with a Bachelor in Business management from UNAM and Marketing Specialization from Northumbria University in the United Kingdom.
Work Experience
ECOMMERCE MANAGER
BEIERSDORF2020 – Present
Help drive growth and deliver a best-in-class customer experience through digital execution of e merchandising and promotions/ events management. Coordination between key areas, project management for diverse ecommerce duties. Campaing delivery: events calendars, promotions, seasonalities, data analysis focused on performance and sales. Inventory management + new product launches Identify and promote key seasonalities and opportunities in our categories / brands, analysis for drive vendor's traffic Schedule, produce, update and manage content to ensure high quality for costumer focused on LATAM region leveraging best practices and innovative programs to drive, leads, acquire new customers, increase sales.
ECOMMERCE COORDINATOR
HARMAN INTERNATIONAL2020 – 2020
Plan and execution of JBL & Harman Kardon eCommerce B2C sites launching. Management of Salesforce for CRM, Commerce Cloud. Responsible for a sell-out and commercial strategy, pricing strategy and promotion planning aligned with marketing promotions. In charge of digital marketing execution focused on awareness and performance via google, social media (FB, IG), amazon advertising, etc Alignment with the USA and Europe team. Monthly business reviews. Vendor management Pure Players & e-retailers focused on grow traffic.
ECOMMERCE ANALYST / EMERCHANDISER
L'ORÉAL MEXICO2017 – 2020
Focused on grow our brands traffic, awareness, customer conversion and revenue. - Average 60% growth in Amazon's Brandstores and 40% in Mercado Libre official stores. Digital Media focused on performance and Amazon Advertising management and execution (Search and Display strategy). Strategy and budget management. Merchandising in ecommerce: Schedule, produce, update and manage content in CPD Catalogue across all clients, ensuring a high quality customer experience acording seasonality, promotional strategy and data. - Catalogue of 2,000 skus with basic&enriched content + 80% of catalogue with 4.5 stars in Amazon Data Analysis from Amazon & Mercado Libre brandstores plus Google Tools (Adwords, Analytics, Trends, Keyword planner) In charge of eCommerce strategy of 14 clients B2B ; Pure Players, Brick & Click and Last Milers + Privalia Conceive, create and analyze a wide range of marketing strategies in diverse eCommerce clients -High CTR in Amazon's placements (+2% average) Multidisciplinary work across major functional areas such as PR, Social Media, Marketing, Operations, Buying & Inventory Management, Effective team player Created new product/brands launch strategy in Pure Players (Amazon, Mercado Libre) - Average of 300 new items in Pure Players per year Events organization, Launch of the website in Mexico, CRM Strategy and management, Social Media Management, Influencers Management - Duplicate visits on editorial website, highest CRM CTR in emails, low Bounce Rate
DIGITAL EXECUTIVE
AMAZON2017 – 2017
In charge of digital strategy focused in awareness and performance in the launch year of Amazon in MX. Campaings through different channels such as Facebook, Instagram, Spotify, Waze, etc KPIs tracking and monthly reports with Amazon USA team + Budget management