Daniela Cumbee

Digital Marketing Director

2024 – 2025

• Spearhead strategic marketing efforts to elevate brand visibility and drive customer acquisition through multi-channel digital campaigns, including SEO, social media, and paid advertising. • Collaborate with key stakeholders to develop marketing strategies, content creation, and editorial calendars aligned with business objectives. • Manage all aspects of digital marketing, including Google Ads, YouTube, and meta platforms. Oversee campaign budgets and maximize ROI. • Lead cross-functional teams to ensure cohesive marketing strategies across all digital platforms, including website development, email marketing, and influencer partnerships. • Oversee MarTech stack integrations (AIOSEO, GA4, Trip Works, WordPress) to optimize performance and reporting. Orchestrate digital advertising across Google, Microsoft, YouTube, and Meta platforms to drive brand awareness and customer acquisition. • Establish strategic partnerships with brands and influencers, increasing sales and bookings. Achieved sold-out inventory status for a swimwear brand and tripled brand awareness metrics. • Create compelling copy for blogs, social media posts, and website content, leveraging video and photo content creation alongside collaborative partnerships for enhanced marketing impact. • Conducted market research studies to better understand customer preferences and behaviors for effective targeting. • Implemented A and B testing techniques to evaluate different versions of webpages or emails to maximize click-through rate.

Marketing Department Director

2023 – 2024

• Managed a team of fifteen individuals and fostered collaboration within cross-functional teams. • Used Google Analytics G4, SEMrush, WP Engine, and Google Search Console to craft insightful reports, refine targeting and SEO strategies, and meticulously assess keyword tracking. • Orchestrated advertising initiatives across diverse platforms, including Google Ads, Yelp Ads, Microsoft Ads, and Nextdoor Ads. • Allocated and managed a $50,000 monthly budget across advertising outlets, ensuring maximum ROI optimization. • Facilitated weekly meetings with key vendors and esteemed partners like Ignite Visibility and Cision, oversaw the execution of PR newsletters and compelling blog posts, corrected broken links, and implemented other crucial website SEO services. • Collaborated closely with CEO, steering the marketing direction, crafting engaging YouTube content, and overseeing the social media calendar. • Spearheaded the development of a new website, offering valuable insights and recommendations to Marstack. • Strategically employed Monday to streamline collaboration with vendors and teams, efficiently organizing workloads. • Collaborated with a skilled third-party content writer, revitalizing website pages to align with evolving marketing strategies. • Optimized content for SEO purposes to increase organic search traffic. • Developed and implemented comprehensive marketing strategies, utilizing digital platforms to maximize brand awareness. • Developed internal processes for tracking customer feedback, enabling us to understand consumer behavior better. • Generated new leads through strategic partnerships with industry influencers and organizations. • Created detailed reports outlining the success of each campaign's performance metrics. • Provided one-on-one coaching and mentoring to marketing personnel.

Senior Marketing Specialist

2018 – 2023

• Strategized and executed comprehensive branding and marketing campaigns for clients across diverse industries, including construction, finance, and charter sailing, delivering tailored marketing kits, content calendars, and social media strategies. • Cultivated and maintained strong client relationships, ensuring timely delivery of campaigns and consistently achieving key performance indicators (KPIs) to enhance brand visibility and engagement. • Designed and implemented digital marketing campaigns across social media platforms, Google Ads, and banner ads, achieving up to a 60% increase in campaign reach. • Directed product photography and website content development to produce visually compelling assets aligned with brand guidelines and objectives. • Oversaw the management of multiple social media accounts, including content creation, copywriting, editorial calendars, audience engagement, and performance tracking. • Applied advanced marketing frameworks to elevate brand positioning, resulting in measurable growth in awareness and loyalty, including a 30% year-over-year improvement in campaign reach. • Conducted in-depth KPI analyses to optimize strategies, driving a 12% increase in engagement from non-followers, a 23% rise in follower acquisition, and a 110% expansion in overall reach. • Orchestrated the Sonic Messenger pitch deck, developing persuasive marketing materials for presentations to venture capital investors. • Launched corporate websites and spearheaded content development initiatives for high-profile clients, including SteepleGroup Consulting, DEB Construction, Valli Family Vineyard, Mariners Church, Through His Eyes, Influencers Church, Grammy-nominated DJ Terry Hunter, S.Y.A.O.D Change Finder, El Pollo Loco, Sonic Messenger, Noble Objects Literary Candle Company and SailTime Newport Beach. • Analyzed market trends and identified new opportunities for the companies I worked with in their growth and expansion.

Swim Suit Buyer

2020 – 2020

• Purchasing swimsuits, accessories, and clothing for upcoming seasons and inventory replenishment. • Sourcing, purchasing negotiation, and management of vendors and wholesalers. • Responsibilities included managing upcoming designers’ product lines to enhance sales. • Secured product samples, photos, and descriptions for departments. • Analysis of sales reports and forecast future trends for 12 store locations. • Inventory allocations to stores based on cliental for that location and in charge of all inventory adjustments for product receiving and sending back to vendors.

Master's degree

2023 – 2024

Principal and Theories in Digital Marketing, Leadership Ethics, Marketing Strategies, Analytics, and Audience Reach.

Bachelor's degree

2021 – 2023

Media Law and Ethics, Analytics, Media Planning, Branding, Communication Specialist, Design Thinking, Future Thinking, Marketing Strategies, Business Planning, Entrepreneurship.

Associate of Arts - AA

2004 – 2008

Organize various charity events

Certificate

2020

Micro Masters Program

Noble Objects

Objective: To establish Noble Objects as a market leader and household name in the lifestyle, gift, and accessories market with a focus on candles and scents.

Overview: The strategy centered on creating a seamless connection between literature, sensory experiences, and the unique narratives of Noble Objects. By combining storytelling with design and emotive scents, the campaign aimed to foster a deeper relationship with customers who cherish candles, reading, and meaningful gifting. Key Highlights: Storytelling & Connection: Positioned Noble Objects as more than a product—an experience that begins with literary connection and transforms into a sensory journey. Literary Themes: Reinforced the brand’s unique value by celebrating classic titles, reconnecting audiences with literature through themed candle collections, and integrating their stories into modern lifestyles. Audience Focus: Targeted book lovers, gift-givers, and candle enthusiasts, emphasizing their appreciation for authentic, meaningful, and aesthetically pleasing items. Aesthetic Placement: Highlighted Noble Objects as not just functional but as part of home expression—perfect for coffee tables, bookshelves, and decor. Emotive Design & Scents: Elevated the narrative designs and sensory appeal, ensuring each product felt connected, smart, and passionately crafted. Results: This strategy successfully increased audience engagement, fostered brand loyalty, and solidified Noble Objects as a go-to choice for those seeking gifts that blend meaning, beauty, and storytelling.

Fair Winds Charter Co.

Project Summary: Influencer Event on Fair Winds Charter Co.'s Catamaran

Overview: Fair Winds Charter Co. hosted an unforgettable influencer event aboard our luxurious catamaran, blending style, collaboration, and creativity on the high seas. This event showcased the perfect harmony of adventure, fashion, and music, elevating our brand presence and creating lasting memories.

Key Highlights:

Partnerships in Action: Grateful for the support from REACH, Swim Systems, and B.Swim, whose contributions added a dynamic edge to the event. Creative Excellence: Captured breathtaking moments and stunning visuals with the talented @evekarinphotos, ensuring every angle reflected the magic of the day. Musical Vibes: Special thanks to Dylan Huey for crafting the exclusive Fair Winds theme song that kept the energy alive and the atmosphere vibrant throughout. Unforgettable Experiences: From setting sail to wrapping up with vibrant content, the event epitomized the ultimate influencer lifestyle, with luxury, creativity, and collaboration at its core. Call to Action: Fair Winds Charter Co. continues to build connections through unique collaborations. Interested in creating magic on the water? Email us at daniela@fairwindscharterco.com to explore partnership opportunities.

Hashtags: #CatamaranChic #InfluencerLifestyle #USCReach #UCLAReach #BSwim #SwimSystem

Let’s create more unforgettable moments—Come Sail Away With Us!

Fair Winds Charter Co.

Overview: I had the privilege of directing the Fair Winds Charter Co. commercial, bringing our luxurious Lagoon 450 Flybridge Catamaran to life on screen. This project was a true collaborative effort, blending creativity, strategy, and expert coordination to showcase the unforgettable experiences we offer.

Key Contributions:

Shot List Creation: Developed a detailed shot list to capture the catamaran’s elegance, panoramic views, and the intimate moments that define our charters, ensuring a visually compelling story. Team Building: Played a key role in hiring skilled camera operators and photographers who shared our vision for creating a polished and professional production. Creative Direction: Provided hands-on guidance during filming, aligning each shot with our brand’s ethos of adventure, luxury, and personalized experiences. Production Facilitation: Coordinated logistics, from scheduling shoots to managing equipment needs, ensuring a seamless production process. Storytelling Excellence: Focused on visually narrating the essence of Fair Winds Charter Co., highlighting everything from snorkeling in vibrant reefs to enjoying cocktails on the spacious flybridge under a starlit sky. Results: The final commercial beautifully captures the spirit of Fair Winds Charter Co., enticing viewers to experience the adventure of a lifetime aboard our Lagoon 450 Flybridge Catamaran. It serves as a dynamic tool to engage potential customers and solidify our position as a premier luxury charter provider.

Call to Action: Step aboard and create memories that last a lifetime. Visit www.fairwindscharterco.com to book your dream charter today!

Hashtags: #ComeSailAway #Lagoon450 #LuxuryCatamaran #FairWindsCharterCo #CreateMemories #LuxuryLifestyle #NewportBeach

Steeple Group

For Steeple Group Consulting, I spearheaded a comprehensive marketing and web development initiative to elevate their brand presence and improve client engagement.

Key Contributions:

Website Restructuring & Development: Redesigned and restructured the company’s website to ensure a modern, user-friendly interface that aligns with their professional image. Enhanced navigation, updated content, and optimized performance for an improved user experience. Marketing Materials: Created a suite of tailored marketing materials, including brochures, presentations, and branded assets, to support client acquisition and business development efforts. Strategic Marketing Functions: Implemented targeted marketing strategies to amplify brand visibility and reach, contributing to the company’s growth and market positioning. Results: The revamped website and marketing assets have significantly improved Steeple Group Consulting’s digital presence, strengthened their brand identity, and provided valuable tools for engaging clients and stakeholders.

Daniela Cumbee Portfolio

With a passion for storytelling and a keen eye for design, I’ve successfully led and executed a wide range of marketing projects, delivering impactful results across diverse platforms and industries. Here’s a snapshot of my contributions:

Branding & Identity: Developed comprehensive branding kits and style guides that capture the essence of each brand, ensuring cohesive and memorable visuals across all touchpoints. Marketing Campaigns: Spearheaded multi-channel marketing initiatives, from ideation to execution, achieving measurable growth in brand awareness, engagement, and customer acquisition. Commercial Direction: Directed and facilitated professional commercial productions, crafting shot lists, hiring creative teams, and ensuring the final product aligned seamlessly with brand goals. Website Development: Designed and launched dynamic websites, integrating user-friendly interfaces with SEO best practices to enhance visibility and user experience. Blog Content Creation: Authored compelling blog posts tailored to each brand’s voice and audience, blending creativity with strategic messaging to drive engagement. Social Media Management: Managed and optimized social media platforms, creating content calendars, producing graphics, and driving engagement through targeted campaigns. Visual Content Creation: Captured and edited high-quality photography and videos, leveraging these assets to enhance social media, websites, and marketing materials. Graphic Design: Designed impactful logos, promotional graphics, and social media visuals that resonate with audiences and elevate brand presence. From strategy to execution, my portfolio reflects a deep commitment to creating authentic, meaningful connections between brands and their audiences. With every project, I aim to deliver innovative solutions that inspire action and leave lasting impressions.