Brooke Anderson
Digital Marketing + CRM Manager
huntington beach | United States
Skills
No information
Interests
No information
Industries
Fashion
Lifestyle
Outdoor
Streetwear
Summary
Activity
Work experience
Wet Seal
Digital Marketing + CRM Manager | 04/2016 - Current
• Primary lead for day-to-day email calendar and triggered campaigns.
• Build, schedule, upload, test, QA check and optimize each email campaign across desktop and mobile.
• Report daily and weekly on email campaigns; offer insights to any correlation between site and email metrics/trend.
• Maintain database segments and understand overall structure and its use in filter building to target with the best results.
• Drive interest segmentation and leverage customer behavior insights into personalized campaigns.
• Oversee affiliate marketing via AffiliationTraction PepperJam.
• Assist paid search and retargeting efforts.
Palace Entertainment
Marketing Coordinator | 12/2015 - 10/2016
• Assist marketing efforts for 9 water parks, 8 theme parks and 6 family entertainment centers.
• Maintain relationships with social influencers to manage blogger outreach campaigns.
• Coordinate/execute social media campaigns and curate content.
• Traffic/assist email marketing.
• Routine SEO maintenance.
• Write press releases & distribute via Vocus.
• Assist with developing, executing and integrating promotional, sales and brand programs.
Dita Eyewear
Social Media Manager | 10/2015 - 04/2016
• Curate daily social media and blog content.
• Generate, edit and publish blog posts for blog.dita.com.
• Manage influencer marketing - work with various fashion influencers and photographers.
• Manage monthly email marketing messages: generate, test, send, analytics, etc.
Sonic Drive-In
Marketing Intern | 07/2013 - 10/2013
• Assist the marketing production for ice cream and drink product lines.
• Work with digital team to assist management of SONIC POPs playlists according to LTOs.
• Work with advertising agencies and franchisees to develop in-store promotions.
• Curate and executed LED requests for SONIC franchisees.
• Assist with menu configurations.
• Curate social media content and assisted maintaining various platforms.
• Write product descriptions for the sonicdrivein.com menu.
• Assist with fiscal year budget tracking, etc.
Education history
Orange Coast College
Associate of Arts | 2009 - 2011
University Of Oklahoma
Bachelor of Arts | 2011 - 2013
