Candice de la Cruz
My Sale Group
Long Beach, CAWork Experience
Head of Business Development & Sr. Account Manager - Accessories & Apparel
My Sale Group2013 – Present
Responsible for $1.5m+ a month in sales revenue from 80+ suppliers across the US and Canada. Contributing over $19m (30%) annually to the total company revenue.
- Consistently delivers an increase in annual sales: 2020: +125%; 2018: +10%; 2017: +12%; 2016: +19%; 2015: +22%; currently on track to deliver a 100% increase in sales in 2021
- Managed inventory levels; $600k annual spend with a 90% sell through on first-run product (2015-2018)
- Sources new suppliers & products for future sales; converts $600k-$1m of new business annually
- Sources new product from national trade shows: Magic Las Vegas, Platform, ASD, NY Now, Outdoor Retailer, Agenda, Atlanta Shoe Show, FFANY, and more; travels often for supplier appointments -Maintains relationships and manages all aspects of accounts: sales, planning, pricing, marketing, product merchandising, purchase orders & deliveries, returns, and payments to maximize overall account performance
- Negotiates prices and buying terms - Strong analytical skills; writes reports, forecasts sales, and keeps up-to-date with trends
- Presents category recommendations monthly, quarterly and yearly, including: financials, trends and future plans. Regularly reviews performance indicators.
Account Manager
Amaryllis Apparel2018 – 2019
Oversaw Zulily, Groupon, Amazon and Jane accounts to maximize both revenue and margins while maintaining account relationships; responsible for $1m in sales per month - Partnered with design development to ensure the assortment meets the customer and business needs including price, fit, and design; planned 150+ new SKU launches monthly - Managed purchase orders; daily communication with factories to monitor production and shipment ETAs to ensure deadlines were met - Reported and analyzed sales numbers weekly, monthly, and quarterly to ensure e ective sales management - Assisted in inventory management and monitored stock levels - Travelled regularly for meetings and product presentations
