Ashley Free

Analyst

2021 – Present

Sales Analyst

2018 – 2021

-Responsible for establishing sales reporting and analysis on Sandal, Footwear, Apparel, and Accessories to produce insights and actionable analysis to drive sales objectives -Evolved weekly Sell Through reports using SPS and ActionWatch along with retailers’ portals to show how franchises, styles, gender categories, and colorways are performing on a week and year to date view -Reported on bookings to sales forecast and growth compared to last year/season by channel, customer, sales rep, and category both by total booked for the season and point in time using Cognos -Provided internal Key Account sales reps and external Indy sales reps scheduled and ad hoc reporting on their own business to assist with assortment planning, account meetings, and measuring goals -Monitored and communicated ATS and Bulk inventory -Increased AO orders by creating custom ATS reports by retailer to show availability of their assortment -Managed UPC/Style lists for reps, internal team, SPS, and Numerator -Communicated year to date cancellations; tracked to markdown, return, and promo budgets; managed all IMAP violations and consequences; and maintained dealer locator through Brandify

Sales Operations Specialist

2017 – 2018

Managed customer orders in SAP for national accounts that use EDI, have specific routing, or have order portal requirements such as Amazon, Staples, Best Buy, Office Depot, and World Wide Golf Processed $500K+ in weekly Amazon POs with strict policies and deadlines using Vendor Central Collaborated with Vendor Compliance to analyze current chargebacks and created new processes to be more efficient and profitable; reduced number of occurrences of 3-10% chargebacks each week Reviewed 100+ orders per week for a single account that has a ship window of 24 hours; communicated those orders to the DC to ensure they ship on time Ran weekly cut report for Amazon to see profits that were lost due to inventory restrictions Managed holding orders for multiple accounts for accurate forecasting and inventory control Maintained current product availability records and knowledge of current and past product offerings

Sales Operations Specialist/Dealer Support

2015 – 2017

Responsible for order entry and customer service requirements for dealer network of over 200 accounts Processed Amazon POs through Seller Central, created shipping labels, and sent confirmations Worked with the National Sales Director to process dealer inquiries and complete on-boarding Provided sales reporting to the management/sales teams such as daily sales report, Sell Through, and Gap reports by revenue and quantity as well as multiple reports analyzing data from website surveys Trained new hires on NetSuite and set up dashboards for new Sales Representatives Ensured payment occured in timely manner for all dealer accounts according to their terms Reviewed payment history to determine payment term eligibility and update agreements Maintained Dealer Price List and updated occasional sale pricing and rebates throughout year Analyzed inventory of manufactured goods to trigger more inventory availability and QC checks

National Accounts Representative

2012 – 2015

Attended to orders that were submitted by fax, email, EDI, website, or phone Coordinated and tracked large opening orders for new chain restaurant locations Mentored new hires in order entry using Citrix/SX, customer service, and representative tasks Acted as department lead for rollout of new CRM system: Tour de Force

BA

2008 – 2012

BA