Andre Sanches

Head of Marketing Business Development · Purple Tree

Los Angeles, CA

In My Own Words

I elevate Marketing and Sales strategies with uncomplicated plans and processes. No buzz-word bingo, just 15+ years from scrappy start-ups and large companies like PayPal and Red Bull. I bring an entrepreneurial approach blending business acumen with big scale tactics from Tech, Retail and CPG. Known for modernizing P&L Management and Marketing Operations my Data-Driven approach is boosted by an MBA in Marketing Analytics. I am passionate for building and coaching teams, fostering human connections, and learning new businesses.

Work Experience

Head of Marketing Business Development

Purple Tree

2022 – Present

• Brand marketing & Biz Dev in Health and Wellness, crafting vision and messaging and strategy. • 15 million doses sold, 6,000+ Amazon customer ratings and 50% repeat purchases. • DTC and B2B event strategy, brand, social media, retail and partner marketing with Amazon and Walmart. • Business Development, eCommerce and B2B wholesale, landed Walmart, Hy-Vee and Walgreens. • Digital marketing KPI monitoring via web analytics, CRM and sales data. • Delivered 2-fold repeat purchase improvement, with 50% of customers buying again in 3 months.

Senior Global Consumer Marketing Manager

PayPal

2020 – 2022

• Delivered 9.8M net new users, 33% YoY growth in Q4 ’21 alone via a full-funnel marketing plan. • Slashed user acquisition costs by 33% maximizing a $40M media plan over a multi-channel mix. • Led 7 marketing managers in US, UK, France, and Australia for Buy Now Pay Later global launch. • Put into action a fresh celebrity, influencer, and retail partnership program. • Transformed consumer research identifying user needs, brand perceptions and competitors. • Increased LatAm revenue by 15% via new B2B partnerships with Sales teams and key accounts.

General Manager for Brazilian Distribution

Santa Cruz Bicycles

2014 – 2020

• Built the distribution in Brazil, launching the brand and achieving top of mind in the region and 17% revenue growth 2014-22. • Launched 20+ products via athletes, social, web, retail and events including the UCI World Cup. • Implemented processes, marketing calendars and KPIs to optimize ROI and align brand direction. • Recruited and developed team of 10+ field marketing managers and sales reps nationwide. • Developed partnerships with brands like Fox, Shimano, SRAM, Ford Motors and Vans. • Strategized and executed campaigns with sales teams aiming for unit volume and revenue. • Implemented ERP, CRM and process frameworks (Pipedrive, Zoho, Slack and Asana)

Sports Marketing Manager - LatAm

Red Bull Media House

2010 – 2014

• Created, planned & executed 50+ strategical and highly creative events via external agencies and internal teams • Expanded athlete portfolio from 12 to 25+ athletes in emerging sports scenes • Built a sports marketing strategy focused on ROI with cross functional teams in brand, communications and sales • Executed market activations for events and athletes across 12 different countries • Prospection, negotiation and management of 20+ global heroes including Henrique Avancini in MTB, Pedro Barros (skateboard) and Neymar (soccer)

Marketing Manager Brazil

Billabong

2009 – 2010

• 360 marketing (social media, print & POS) focused on supporting retailers and online merchants • Strategic assortment planning and ordering of 2,000+ SKUs of apparel, eyewear and accessories • Launch of Von Zipper eyewear and XCEL wetsuits • Executed 10+ regional and national level events including 2010 World Tour of Surf • Established communication channels with retailers, athletes and opinion leaders to gather insights and data • Implemented formal contracts and performance KPIs for sponsored athletes

Marketing Manager

PepsiCo Beverages North America

2008 – 2009

• Developed and deployed 360 communication campaigns (social media, offline, TV, print, BTL, POS) • Brand and product management, internal and market (Nielsen) data (volume, share, consideration, awareness, etc) • Trade marketing campaigns for key accounts (Wal-Mart, Carrefour, etc) • Product development based on nationwide qualitative and quantitative market research data (quali & quant) • Brand building and product marketing focused on demand gen via media and POS plans with a $10M budget. • Managed multiple agencies covering media spend, event activations and product development. • Cross-functional work with Regional Sales and Trade Marketing supporting key retailers.

International Sales Operations

Oakley, Inc.

2005 – 2007

• Global export operations for 26 international distributors and subsidiaries • Actively identify areas of opportunity to drive efficiencies in processes sales, operations and logistics • Compliance for re-import of defective and overstock apparel, footwear and eyewear