Alisa Romero

Alisa Romero

Nation Key Account Manager · Fabian Group

Folsom, CA

In My Own Words

Innovative, influential, high-performance professional designing and leading strategies for sustainable, profitable growth each year. Analytical strategist synthesizing consumer, competitive, and marketplace insights into actionable plans on a global scale. Accomplished self-starter with strong presentation skills and the ability to create merchandising, OTB, and e-commerce plans that exceed sell-through targets. Retail veteran who is experienced in high-level negotiations, marketing and promotions, sourcing development for global partners. Creative, adaptable strategist who builds cross-functional, collaborative partnerships, capitalizes on opportunities, and drives exceptional results.

Work Experience

Strategic Account Manager

Fabian Group

2023 – Present

UNIFORMS – Amazon, Cintas, Clark Core Supply, Halo, Mission Linen Supply, Vestis

Principle

APM Partners

2017 – 2023

Helping brands grow and clarify purpose by harnessing input and maximizing output

Nation Key Account Manager

Champion Athleticwear

2017 – 2023

Trend and Key Accounts - Urban Outfitters, Pac Sun, Tillys, Zumiez and Nordstrom

VP of Sales & Product Development

3Strands Shop

2015 – 2017

National Business Development Director

Mondetta

2011 – 2015

Education

Industries

BikeGolfFashionFishingLifestyleOutdoorRunSnowStreetwearYogaHealth & Fitness

Connections

Companies I Follow

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