Tim Incoll
Head of Technology · Vuori Clothing
Encinitas, CAIn My Own Words
Self-confessed geek who enjoys being a thinker & problem-solver. Constantly challenge convention, kill the HIPPO & think big!
Work Experience
Head of Technology | eCommerce Strategist
Vuori Clothing2016 – Present
Strategic lead on initiatives pertaining to eCommerce & Marketing Technology. CDP / DMP / BI & governance oversight. Full-stack development, program management & strategic direction; code base, automation & business processes. GTM, Google Analytics, Facebook & respective Ad Partner pixel implementations. CRO, UX/UI & A/B testing. Business intelligence via DOMO implementation - ETL, Database creation & connection, SQL queries, API connectors & dashboard build-out.analytics reporting, SEM/SEO, and all associated integrations with business SAAS needs. CDP / DMP / Cloud DB & respective data governance. Predictive model exploration in R using regression, boosting, random forests, etc.
Digital Strategy Consultant
Freelance Digital Strategist based in San Diego, CA2011 – 2016
- Development of marketing plan, website improvement strategies, SEO/SEM development strategies
- Brand development, campaign development & required digital media alignments.
- Liaison & overseeing of creative professionals: strategists, designers, developers.
- Design, coding and branding of websites.
- 3rd party interaction & correspondence on behalf of client.
Education
Bachelor of Electrical Engineering
University of New South Wales2003 – 2007
Bachelor of Electrical Engineering
