Luke Shelton
Surf Instructor, Sales, Client Relations, Brand Ambassador · Malibu Surf Shack
Santa Monica, CA
In My Own Words
Professional Surfer, Brand Ambassador, Marketing and Sales Manager, Business Manager
Work Experience
Surf Instructor, Sales, Client Relations, Brand Ambassador
Malibu Surf Shack2017 – Present
Administration of Surf Camps, Sales of Equipment and Exclusive Apparel Line, Sales of Private Events, Set Up of Events, Coordination between businesses, owners and clients, Social Media Marketing, New Client Generation, Brand Loyalty, Brand Recognition
Head Surf Coach and Brand Ambassador
NLand Surf Park2015 – 2016
Surf instruction to all ages and skill levels to hundreds of guests each day, recruit train and schedule surf instructors, keep up to date water rescue certifications, maintain equipment and keep detailed records of inventory and purchase orders, make company purchases, advise surf shop on specific equipment design needs and ordering, upsell equipment and coaching to guests, design streamlined protocol and equipment for company efficiency in operation, also high-performance surfing and brand ambassador for numerous popular surf products and high-touch brands, videographer.
Videographer
Action Sports Productions (World Surf League Live Webcast)2013 – 2014
Transport, set up, maintain, and breakdown Live Webcast Production center at major surfing contests internationally. World class filming for livestream webcast, ensure athlete coverage and product placement were effectively presented as per sponsor requirements.
Sales Team Manager
Prestige Points Vacation Ownership2011 – 2012
Manage sales team, set goals and train salespeaople, close every sale, proper administration and filing of all official procedures and paperwork, coordinate client lists, meetings, and business partnerships to successfully execute business deals, set up sales floor and materials to appeal to clients.
