Zac Lawrence
Creative Strategist · McKee Wallwork
Albuquerque, NM
In My Own Words
Zac Lawrence here, I specialize in strategic brand communication and creative branding across digital, social, and print. Based in Albuquerque, NM, my journey started in Southern California, where I sharpened my skills in design and art direction. Over the past decade, I’ve worked with brands like Element Brand, Fox Racing, and PacSun, as well as artists like The Chainsmokers, David Kushner, Brandon Lake, Phil Wickham, and Elevation Worship.
As Art Director at McKee Wallwork, I had the opportunity to work with a small group of smart people, shaping high-profile campaigns with my team. From there, I had the pleasure of serving as an Art Director at Elevation Church, collaborating with incredibly talented creatives to shape their brand strategy and creative expression.
It’s been a journey, but I’ve learned that the real reward is the journey. And the best part? I’ve had the privilege of working alongside amazing people who have taught me more than I could ever imagine.
To sum it up, I’m passionate about blending strategy with creativity, whether it’s brand storytelling, customer journey mapping, media strategy, or leading creative initiatives with a team of brilliant minds.
Let’s build something that truly connects.
Work Experience
Associate Strategist
McKee Wallwork2024 – Present
As an Associate Strategist, I help brands figure out where they are, where they want to go, and how to get there. I work closely with a team of strategists, creatives, and account leads to uncover insights and build strategies that drive growth. My role includes researching industries, analyzing data, mapping signals in the noise, and identifying patterns that shape the strategic direction for our clients. I help develop presentations and models that bring clarity and focus to brand challenges. I collaborate with different teams to make sure everything we deliver is aligned, from early strategy to final creative, making sure we're solving the right problems in the right way.
Communication Director | Creative Director | Designer
Zac.Work2014 – 2024
As a Freelance Creative Marketing Director, I forge connections between brand strategy and creative expression by developing impactful creative solutions. I conceptualize and design cover art, merchandise, and animations for digital, social, and print assets on a global scale. I oversee digital marketing strategies, channels, and implementations for clients while leading collaborations on marketing campaigns and branding projects. I transform messy ideas into compelling concepts and facilitate meaningful feedback sessions with creative teams and clients.
Art Director
Elevation Church2022 – 2024
At Elevation Church, I spearheaded the creation and execution of global brand campaigns that highlighted Elevation's innovative and traditional attributes. I collaborated with various teams to translate marketing goals and brand guidelines into impactful creative solutions that aligned with our brand and captivated our global audience. Part of my responsibilities included mentoring related teams, fostering a cooperative and motivating work environment that encouraged creativity and innovation. I also oversaw different design projects from inception to completion, ensuring they were delivered on time and met high-quality standards.
Senior Graphic Designer
Elevation Church2021 – 2022
Concepting and collaborating with Creative Director, Designers, and Copywriters. Art directing and designing for various digital, social, and print pieces worldwide.
Art Director
McKee Wallwork & Company2018 – 2020
At McKee Wallwork, I collaborated with the Creative Director, designers, and copywriters to create ideas that built lasting relationships between brands and their target audiences. I designed and art directed a variety of digital, social, and print materials for those specific targets and led marketing, brand identity, and brand campaigns for multiple clients. I turned half-baked ideas into impactful concepts and compelling stories while working closely with my team to plan and execute projects of all kinds and sizes.
Graphic Designer
McKee Wallwork & Company2017 – 2018
Concepting, designing, and collaborating with Creative Director, Designers, and Copywriters to create long lasting relationships between brands and consumers. Creating layouts and design work for various digital, social, and print pieces worldwide.
Graphic Designer
Fox Racing2016 – 2016
Conceptualized and collaborated with the Creative Director, Designers, and Writers to establish the identity for the Mx17 campaign launch. I was responsible for creating layouts and designing various digital, social, and print pieces for worldwide distribution.
Graphic Designer
PACSUN2016 – 2016
Collaborated with the Creative Director and in-house Designers to produce illustrations for the Pacsun store experience. I was also responsible for creating the layout and design work for PacSun stores across the nation.
Graphic Designer
Element Brand2016 – 2016
Responsible for designing fashion catalogs for both men and women, as well as point-of-sale materials, on a national level.
Student Athlete
Fort Lewis College2011 – 2015
Played 4 years of college soccer on scholarship at Fort Lewis College. My freshman year me won the National Championship in Division II.
Education
Jop Propulsion Lab
2017 – 2018