Alicia Manzur

Ownership and development of go-to-market strategies. Responsible for bringing product launches and campaigns to life across all channels. Hired as the Director of Field Relations and promoted in November 2020. ? Developed and managed an influencer and affiliate marketing business with over 200 partners, driving over 1.2M in revenue solely based on commission. ? Worked directly with departments to ensure marketing programs were amplified across channels. ? Monitored industry trends, competitive landscape, and social engagement to inform all existing materials and/or inspire the development of new materials and experiences. ? Devised a six month communication plan, brand strategy, budget, and forecasting for brand relaunch. ? Secured brand partnerships with Theragun, Alo Yoga, Bala, Hyperice, ManiMe, and Mush. ? Performed ongoing analysis and post campaign reporting to support Channel stakeholders. ? Management of third party agencies (email, design, ecommerce). ? Direct management of up to 5 teammates throughout company periods.

Responsible for driving brand awareness and growth through D2C and B2B partnerships. Worked closely with the marketing and development teams to bring each campaign to life. Reported directly to the CEO. ? Directly managed relationships with key partners, influencers, sports teams, and athletes. ? Built and scaled a B2B business in 6 months, driving over 70K in revenue and 85% retention. ? B2B clients included over 40 professional sports teams (NBA, NHL, MLB, NFL), restaurant chains, gyms and sports facilities, and hotels. ? Developed partnerships with Nike, Hyperice, Strava, Gear Patrol, and more to drive traffic and acquire customers in our target demographic through both organic and paid campaigns. ? Created and managed affiliate marketing strategy on both Refersion and Impact Radius. ? Produced and managed over 65 D2C and B2B events in the health and wellness space.

Responsible for all branded content, social channels, press, and influencers & partnerships. Brought on board as Influencer & Strategic Partnerships Manager and promoted to Brand Manager in December 2017. • Plan and execute financial budgets and projections for brand marketing efforts. • Produce & manage all influencer relations, partnerships, and content. Responsibilities also include directing creative team (photo & video), styling sets, & managing all social marketing projects. • Drive ideation of creative briefs for all channels including website, email, social handles, blogs, paid ad, direct mail, and all other marketing communications. • Attract a weekly average of 20k unique pageviews with a 3% bounce rate to the Joybird blog, Canvas, generating $21k in sales (13 transactions). • Reported social growth from April to date; 111% on Instagram (65k to 125k), 23.6% on Facebook, & 47.5% on Twitter. All with a 99% response rate and a 53% increase of positive sentiment. • Event production. Produced 2 events with an ROI of 70k. Minimal budget spend and turnkey production. • Working with press and editors in the home & design space. Procured placements in Apartment Therapy, DailyMail, Wirecutter, & more). • Direct management of social media coordinator, production team, and copywriters.

Strategically develop a marketing plan and budget that will increase ROI, drive sales, and brand awareness both in the field and across social platforms. Devise well-rounded B2B & B2C marketing campaigns to acquire and retain loyal customers. Joined The Chill Group in December 2013 as a Brand Ambassador and promoted over the years to Field Marketing Manager, Brand Manager, and Head of Marketing in October of 2016. • Management of all social channels (Instagram, Facebook, Twitter, Pinterest). • Establish brand partnerships and campaigns via social media to grow @justchill Instagram account organically from 3k to 18k followers to date (as of 3/2017). (#ChillAwarenessWeek, #ChillandFlow, #TheChillLife, & #ACloserLookSeries). • Content management ranging from influencer relations, freelance photographers, and editors. • Work closely with Digital Marketing team on all Paid Media. • Head launch of “The Chill Life” blog on drinkjustchill.com (content management and copywriting). • Extensive media outreach and follow up, create and deliver press releases, coordinate scheduling and logistics of events and interviews. Procuring placements in Entrepreneur, LOCALE, Inc., and Well and Good. • Coordinate incoming and outgoing outreach for all in-store demos, field activations, trade shows, events and in-kind donations. • Source, train, and manage a team of three Team Leads and over 30 brand ambassadors responsible for in-store demonstrations and event staffing. • LA/OC/SD sales experience; merchandising, sampling, food service.