Ana Rahlves

Marketing Manager, Americas

2021 – 2025

• Created and executed marketing strategies for North and Latin America with strong focus on Lead Generation. • Owned the e-mail marketing strategy using Marketing Cloud (transitioned from Pardot) and Salesforce (CRM) • Managed annual marketing budget • Worked closely with the sales team to create effective campaigns targeting the region’s top markets • Developed the paid social media strategy with a strong focus on LinkedIn • Managed content creation in Spanish, Portuguese and English, coordinating a team of writers

Marketing Consultant Latin America & the Caribbean

2023 – 2024

• Oversaw marketing strategies targeted to dive centers in Latin America and the Caribbean • Managed strategic partnerships with influencers in different countries of the region • Organized events for members in some of the most important markets of the region (Mexico, Brazil, the Curacao and Bonaire) to help improve their marketing efficiency • Wrote and oversaw distribution of bilingual (English and Spanish) B2B and B2C newsletters • Created and optimized country specific marketing campaigns aimed to promote local diving • Co-lead the creation and launch of the company’s Spanish Instagram account • Built and grew key partnerships with highly influential companies in the industry. E.g. GoPro

B2B Marketing Executive

2021 – 2023

• Manage B2B content marketing communications for North America and Latin America • Create e-mail marketing newsletters targeted North America, Latin America and Brazil using Pardot and Salesforce • Write content marketing in English and Spanish, and coordinate content in Portuguese, including articles published on the company’s multi-language websites and social media content • Communicate directly with clients to ensure their marketing campaigns accurately follow the company’s brand guidelines in all languages • Manage paid and organic LinkedIn campaigns targeting different market segments • Support the creation of sales enablement materials

B2B Marketing

2021 – 2023

• Manage B2B content marketing communications for North America and Latin America • Create e-mail marketing newsletters targeted North America, Latin America and Brazil using Pardot and Salesforce • Write content marketing in English and Spanish, and coordinate content in Portuguese, including articles published on the company’s multi-language websites and social media content • Communicate directly with clients to ensure their marketing campaigns accurately follow the company’s brand guidelines in all languages • Manage paid and organic LinkedIn campaigns targeting different market segments • Support the creation of sales enablement materials Show less

Marketing Associate

2019 – 2021

• Managed marketing plans for the Center's institutional programs in collaboration with multiple internal departments and external organizations • Created social media strategies on Facebook, Instagram, Twitter and LinkedIn, keeping track on audience engagement and audience increase across platforms. Lead the activation of LinkedIn with 15% increase of followers in the first 6 months • Developed digital and traditional marketing campaigns to promote events and fundraising campaigns, and to increase enrollment on the Ballet School and School of Music and Dance • Created bilingual materials Spanish/English, growing connections with new and diverse audiences • Managed Google Ads Grants increasing CTR in 20% • Partnering with creative department, developed engaging marketing materials – flyers, mailers, social media ads and posts, digital banners, website content, minisites and landing pages.

Marketing Manager

2018 – 2019

• Created go-to-market marketing strategy for Mona including identifying target audience, creating a marketing plan, outlining a sales strategy. • Established marketing strategies for direct to consumer, trade marketing, social media, digital, and traditional marketing campaigns • Performed market research in order to improve Mona's web-page customer experience • Based on the exciting story behind Mona and their sustainability focus, created a communications plan for the company's social and environmental responsibility strategies Show less

Marketing Specialist

2018 – 2019

• Created go-to-market marketing strategy for the brand's U.S. launch, highlighting the brand's ethos around environmental sustainability.

MBA Marketing Intern

2017 – 2017

• Created and analyzed ticket sales reports, using Tessitura and Excel, for Broadway, Dance, and Music shows. Show sales reach more than 15,000 seats per week • Increased attendance from Hispanic audiences by creating bilingual marketing materials for social media, internet, radio and print media • Coordinated grassroots marketing campaigns to promote shows within specific audience segments • Created advertising financial reconciliations to easily keep track of shows advertising expenses • Supported the department with Google Ads and Facebook Ads as needed • Live social media account management during the Argyros Plaza Grand Opening, a 10 hour event of outdoors, free activities

Spanish Instructor

2014 – 2015

• Helped business executives and government agencies officers achieve their communication goals in Spanish. • Awarded with the Excellence award for language instruction in 2015.

Cultural Department - Programs Manager

2010 – 2012

• Designed and implemented the annual communications and marketing plan, increasing reach by 25% to 120,000 users per year • Planned the cultural annual program, doubling the concerts presented per year • Handled public relations, increasing press coverage by 50% • Managed the Bank’s second largest cultural budget nationwide ($50K) • Wrote and got general management's approval for the department’s five-year strategic plan • As part of the department's team, won 2nd place in the Bank’s annual corporate games

Communications Manager

2010 – 2010

• Managed communications and public relations for two training programs for local community leaders in social economy, one for adults and the other for children in the public schools of Medellin • Organized academic and social events in disadvantaged communities of Medellin, such as market fairs with local microenterprises, and entrepreneurship workshops. • Supervised telemarketing campaign to inform community leaders, teachers and government staff about the project progress

Communications Manager

2006 – 2007

• Implemented press and communications strategies for social economy projects funded by the City of Medellin

Marketing and Communications Manager

2005 – 2006

• Designed and implemented marketing strategies to increase tickets sales for the well known theater company in Colombia.

MBA (Master of Business Administration)

2016 – 2018

Certificate

2019 – 2020

Bachelor's degree

1999 – 2004

Communications and Journalism Strategic Marketing

Certificate

2013 – 2014

This certificate equips students with the marketing, managerial, fundraising, and financial skills required to succeed in the exciting and increasingly competitive world of arts organizations and institutions.

Master's degree

2007 – 2008

Master's in Communications and Cultural studies

Small Swimwear Brand Creation

Created a small women's swimwear line from concept to production and sales management. Created and managed a website and social media channels. Stablished a purposed-driven brand that supports women in surfing in Colombia and cheers for female surfers around the world.