Candace Caamano

Brand Strategist

2012 – Present

Consulting + Design Agency

Orchestrating programs to revitalize brands utilizing industry-specific CRM and sales platforms to engage target market, expand reach, and generate active lead conversion.

www.theory-b.com

• Designed comprehensive strategic marketing plans, including direct email drip campaigns built in Stripo, targeted ad campaigns, and brand storytelling initiatives supported by Adobe Creative Suite. • Consulted, coached, and mentored small business owners to strengthen their marketing strategies by reviewing channel performance, implementing new campaign structures, and identifying areas for optimization within Demand Force and Boomtown CRM platforms. • Oversaw luxury brand revitalization programs, repositioning client brands through CRM platforms, digital outreach, and curated event experiences. • Successfully increased client lead conversions by aligning email marketing campaigns with personalized outreach and consumer behavior insights tracked through Boomtown. • Acted as liaison between external stakeholders and creative teams, ensuring seamless campaign execution with consistent brand identity across Adobe Creative Suite assets and digital channels.

Account Manager

2024 – 2025

Marketing Account Manager | Campaign Strategist • Managed a portfolio of 400+ client accounts across multiple industries, executing direct email, digital advertising, and integrated marketing campaigns to strengthen brand visibility and customer acquisition. • Guided clients through the full lifecycle needs assessment, onboarding, campaign planning, execution, performance tracking, and retention while preparing client-facing reports and presentations in Microsoft Office Suite. • Utilized Salesforce CRM to monitor campaign analytics, track client engagement, and identify optimization opportunities, resulting in improved retention and increased upsell of marketing packages. • Acted as primary liaison between clients and internal creative/production teams, ensuring campaigns launched on schedule and aligned with KPIs. • Supported enterprise-level campaigns for high-profile accounts including Uber, Macy’s, and Home Depot, achieving measurable ROI through targeted, high-volume campaigns.

Account Manager

2022 – 2024

• Actively managed sets of program portfolios for a variety of B2B and B2C clientele over $1M ARR • Oversaw day to day teams while developing strategies to meet client goals, serving as liaison between external clients and internal parties • Responsible for viral influencer collab with over 14 million views, 387k likes, and 2,416 comments

CX Advisory Board

2023 – 2024

Appointed position within University of California Irvine's CX program Board of Advisors. Consulted on course curriculum, collaborated with board members to discuss state of the industry and impact of ai, provided feedback where beneficial.

Marketing Director

2015 – 2017

• Introduced B2B partnerships accounting for 52% of Q1-Q2 GCI 2017 • Led two-week campaign to gain brand awareness among target circles resulting in 400%+ reach increase in both local and international • Implemented proactive marketing solutions repositioning multi-million dollar real estate investments resulting in target market reach and active lead conversion

Marketing Director

2014 – 2015

• Led start-up brand launch from concept to fruition • Developed corporate identity as a competitive advantage through critical branding components • Located and targeted first adopter clientele • Created and developed marketing plan with strategy to ensure achievement of company vision, mission and fiscal goals

Marketing & Brand Manager

2013 – 2014

• Oversaw execution of daily operations and marketing plan objectives • Collaborated with designers, vendors, photographers and developers to execute marketing projects initiatives through a variety of platforms • Pitched reporting statistics and discreetly assisted high profile clientele • Designed international advertisements for luxury print publications The High End, Unique Homes and profiles for Haute Living (reaching over 85 countries and recently expanding into Russia) • Collected, analyzed and monitored online marketing statistics, reach and lead profiles of luxury properties from top real estate industry websites and presented customized reports to clientele

Marketing Assistant & Office Manager

2012 – 2013

• Designed promotional materials including brochures, mailers, online profiles, front window displays, etc. for properties valued up to $6M • Streamlined communication and organization of databases utilizing Microsoft Excel and Google Drive cloud computing • Performed principal execution of daily operations and marketing plan objectives • Hosted exclusive luxury events, client meetings and personally showed homes to prospective affluent buyers

Marketing Assistant

2011 – 2012

• Developed Social Media Platform to generate new growth in branding, customer relations and sales • Assisted in the production of print media, signage, and display for over fifteen small business locations • Facilitated, coordinated and introduced speakers at NACUFS National Conference four day trade show event; utilizing three dimensional design program for organization of over 110 vendor exhibits • Edited and updated website HTML text • Was a point of contact for higher level department research initiatives such as becoming certified organic • Instrumental in pitching and onboarding third party partnership to generate active target market engagement

Marketing Consultant & Office Manager

2010 – 2011

• Maintained product inventory, customer relations, online accounts and product/service marketing strategy • Condensed inventory databases, revised and created procedures manuals • Collaborated with Founder/CEO to build company vision/mission • Sourced, interviewed, hired and trained talent • Personally assisted Operations Manager to schedule meetings, place job bids, edit presentations and was the first point of contact for new customers via phone, e-mail or office

Sales Associate & Merchandiser in Training

2010 – 2010

• Communicated Anthropologie brand to consumers through exceptional customer service and brand/product knowledge • Awarded roles of in-store Hardware/Plant Specialist and appointed to interim Floor Manager in crisis situations • Assisted management in regulation/disbursement of inventory • Evaluated theft situations and identified shoplifters • Trusted to assist with large cash sum transport and cashier wrap • Managed cashier stations responsible for returns/exchanges, transaction processing, online sales and gift packaging

Display/ Visual Merchandising Intern

2010 – 2010

• Studied under both Visual and Merchandising Managers • Researched Consumer Behavior, Trending, Fashion Merchandising, Visual Display Marketing • Exclusively invited to establish store opening in Carlsbad, California • Assisted in creation of merchandise and window displays • Developed connections with artistic community

Diploma

2003 – 2007

SCPM, PMP®

2016 – 2018

The Stanford Advanced Project Management Program (SAPM) is an executive education program offered by the Stanford Center for Professional Development that teaches executives in a variety of fast-paced industries how to use the concepts, methods and tools of project management to execute their organizations’ strategic initiatives efficiently, effectively and reliably.

The award is an international honor that recognizes unique achievement and innovation in the delivery of continuing higher education.

BS

2007 – 2012

Newport Beach Film Festival - Brand Commercial

Newport Beach Film Festival Commercial - 25th Anniversary