Justin Cafiero

Senior Manager, Marketing Communications

2024 – Present

Define, own, and execute the Riot Games brand-owned channel communications strategy across social media and RiotGames.com while maintaining a unified content calendar designed to support 6 live service games, a TCG, and multiple internal teams.

Senior Manager, External Communications

2022 – 2025

Led the team charged with Riot's employer brand content strategy and oversaw the creation and publishing of content across owned social channels including LinkedIn, YouTube, Twitter (X), and RiotGames.com, while supporting external communications and the Riot Games brand social channels.

Global Sr. Digital Marketing Manager

2021 – 2022

Digital & social media strategy for the Warcraft franchise including World of Warcraft, WoW Classic, WoW Season of Mastery, and Warcraft Rumble.

Content Director at the Dew Tour

2019 – 2021

Concept, manage and execute branded and editorial content creation & distribution across all channels including web, social media, linear, and live stream.

Plan editorial calendars while maintaining final approval of all creative elements of the brand, including all created content, overall design, and branding, while maintaining the overall editorial budget.

Efforts in 2020 were rewarded with triple-digit percentage year-over-year increases in social media engagements, as well as double-digit percentage increases in video views, impressions, and live stream views.

Marketing Manager at the Dew Tour

2019 – 2019

Created and executed an all-encompassing national and regional go-to-market strategy for the Dew Tour brand, including digital, print, OOH, SEM, and social media marketing. Tasked with start to finish execution of paid VIP, merchandise, e-comm, and music talent initiatives. www.dewtour.com

Digital Content Manager | TransWorld SNOWboarding

2015 – 2019

Digital strategy, content management, content creation, video production, social media management, and much more for the world's biggest snowboarding media publishers TransWorld SNOWboarding Magazine along with Snowboarder Magazine.

https://www.snowboarder.com/author/justin-cafiero/

Social Media Coordinator

2013 – 2015

Managed and grew a global community to over 1.4 million fans through social strategy and general mastery of the internet. More than doubled Burton's six-figure Instagram following in less than two years. Work resulted in being Burton named as one of Business Insider's top social media brands of 2014. More examples below.

Digital Marketing Coordinator

2010 – 2013

Managed an online community of Rome supporters through social media and grew it to become over 100,000 followers strong. Created, published, and curated the best content through Facebook, Twitter, Instagram, Tumblr, Google+, and website. Established the brand's Instagram and Tumblr accounts.

Executed and created strategy surrounding key digital marketing initiatives including the 12 Months film project and We Believe marketing campaign with advertising partner Transworld Snowboarding, as well as other endemic websites, publications, and social media outlets.

Additional responsibilities included team order and athlete management, product development assistance, contributing graphic design ideas and feedback, premiere tour coordination, event creation and management, product sourcing and allocation, and partnership management - all while providing a high level of customer service across multiple platforms for the brand.

Student Brand Manager

2008 – 2010

Brought the Red Bull brand to life on UVM campus. Developed and executed new, innovative activations and events. Recognized as one of the top SBMs in the country.

Event Specialist

2009 – 2010

On-snow support and able to turn screws with the best of them. Setup, take down, and everything in between.

Business Assistant

2008 – 2009

Get it done by any means.

Bachelor of Science

2006 – 2010