Diego Martini
Ecommerce and Digital Marketing Manager · ACON Laboratories
San Diego, CA
In My Own Words
For over 25 years, I’ve been immersed in the dynamic world of Ecommerce, Digital Marketing, and Analytics, driven by an insatiable curiosity for data and business intelligence. As a self-proclaimed Data Junkie, I thrive on turning numbers into actionable strategies that fuel growth, increase ROI, and exceed revenue targets.
With a track record of managing multi-million-dollar marketing budgets, I specialize in optimizing Omnichannel strategies to drive measurable success. My mission? To help brands cut through the noise, stop analysis paralysis, and make data-driven decisions with confidence.
Let’s embrace the power of data—because the future belongs to those who visualize success and take strategic action!
Work Experience
Ecommerce and Digital Marketing Manager
ACON Laboratories2022 – 2025
Developed & Executed Digital Marketing Strategies – They drove eCommerce revenue growth and enhanced online brand visibility through targeted initiatives.
Managed eCommerce Marketplaces – Oversaw all operations, product listings, product suppression, appeals, and compliance to ensure competitive positioning. Amazon Seller Central and Walmart Marketplace Brand Manager.
Led Marketing Technology Implementation – They provided direct oversight of digital tools and platforms to streamline operations and improve campaign performance.
Managed Digital Marketing Platforms & Agencies – They coordinated efforts across multiple vendors to maximize efficiency and results.
Leveraged Data & Analytics – They utilized performance insights to identify key growth opportunities and refine marketing strategies.
Ecommerce and Marketing Manager
USpharma Ltd2019 – 2022
Led global Ecommerce strategy for pharmaceuticals and medical devices, ensuring optimal market positioning.
Implemented strategic marketing initiatives to drive growth and increase online sales revenue.
Developed and executed innovative strategies to enhance the company's online presence and drive customer engagement.
Developed B2B relationships with key retailers (CVS, Walgreens, Walmart, Target, and many others) to expand wholesale operations.
Managed supplier relationships and EDI integrations to streamline operations.
Ecommerce and Digital Marketing Manager
International Bath and Tile2018 – 2019
Led strategic oversight of Internet, Ecommerce, Digital Marketing, IT, and Telecom divisions to drive business growth.
Managed two large Ecommerce websites and 60+ microsites, overseeing product listings, site performance, and user experience.
Directed brand positioning and market strategies across a portfolio of 250+ luxury brands and 300,000+ SKUs, ensuring optimal competitive advantage.
Analyzed customer data and site performance metrics to develop profit-driven strategies that enhanced revenue and ROI.
Utilized market insights to refine digital marketing initiatives, optimize user engagement, and improve the overall shopping experience.
Manager of Online Business Intelligence/Internet Marketing Manager
Great HealthWorks2013 – 2017
Led end-to-end management of all revenue-generating Ecommerce channels, including global internet marketplaces and digital marketing strategies for customer acquisition.
Directed day-to-day performance analysis of web initiatives, optimizing online marketing campaigns to drive sales, enhance customer experience, and accelerate business growth.
Conducted business process analysis, identifying key workflow improvements and performing gap analysis to streamline operations and software solutions.
Managed PPC, SEO, internet advertising, and email marketing vendors, ensuring optimal traffic acquisition and conversion strategies.
Spearheaded the implementation of marketing technologies and reporting tools, enhancing data-driven decision-making.
Website Services and Online Marketing Consultant
SiteOlogie2009 – 2016
Digital Strategy – Helped businesses optimize their online presence and marketing efforts.
Ecommerce Applications – Implemented and refined platforms for seamless online transactions.
Performance Marketing – Specialized in PPC, SEO, and Content Management Systems to drive growth.
Website Project Management – Oversaw development, usability testing, and successful rollouts.
Business Optimization – Identified and implemented industry-specific digital solutions.
Professional Services Website Design Manager
Hostway2007 – 2009
Boosted website services production by 80% within 12 months through process analysis, process mapping, and strategic process improvements.
Led product management teams through market analysis, PRD development, and implementation, driving innovative web design and SEO solutions.
Developed web-based marketing products that facilitated strategic alliances with major channel partners, including Costco, eBay, and Circuit City.
Designed affordable web design solutions tailored to small businesses, ensuring strong revenue growth and ROI.
Conducted in-depth cost analysis and revenue reporting, identifying underperforming products and eliminating low-margin offerings to increase overall profitability.
Professional Services Website Design Manager
Affinity Internet Inc2003 – 2007
Led the development and implementation of Affinity’s Web Design and Online Marketing divisions, establishing a scalable digital infrastructure.
Managed cross-functional teams, overseeing Web Designers, Project Managers, Copywriters, Sales Personnel, and Online Marketing Analysts.
Directed web services fulfillment for Affinity’s and Hostway’s B2B and Fortune 100 channel partners, ensuring seamless service delivery.
Developed and launched SEO service offerings, generating an average revenue of $300,000 per month and driving sustained growth.
Executed revenue assurance strategies, leading to significant top-line revenue increases and improved financial performance.
Led volume forecasting and capacity planning, ensuring operational efficiency and continued division success.
