Chris Sharp

Manager, Content Production

2023 – Present

- Saw a 118% increase in total engagement, an increase in positive social sentiment for brand, and inspired 47% more conversations amongst brand social followers since developing internal content team -Create photo assets for in-store and web signage -Partner with Manager of Social Media to produce creative assets bringing brand storytelling to life - Build brand in-house creative team model and lead team of internal videographers, designers and copywriters - Establish and manage relationships with external creative and production resources - Partner with strategy team to apply learnings from analytics to evolve creative asset performance - Asset creation for paid media, internal & external comms teams - Lead forecasting and budgeting for content production team operations - Manage assigned staff. - lead BTS content/creative production of largest brand marketing project of the year: collaboration with Snoop Dogg -Work directly with C-Suite level management to bring whole brand ideals to life

Manager, Social Media

2022 – 2023

- Develop creative, social & content strategy, procedures and brand voice - Research, strategize, and execute on GTM calendar for Vetco Total Care - Partner with creative, legal and product teams to ensure all brand guidelines are met Create social content including photo, video, and copy - Act as mentor to social marketing team - Worked directly with vet business team and leaders to develop brand voice and training on creative storytelling - Developed creative to assist recruiting team in attracting top talent - Manage relationships with independent contractors and third party vendors - Monthly reporting on all social analytics - Daily community management - Calendar scheduling and deployment

Social Media Manager

2021 – 2022

- Social media strategy development across Facebook, Instagram, Twitter, Youtube + adoption of Tik Tok for the brand - Social analytics - Creation of content strategy - Photography & Lightroom photo editing - Development of Influencer Strategy - Athlete and influencer relations - Day to day management of social scheduling and deployment Community Management - Social ad buying - Copywriting - Manage company adoption of Digital Asset Management tool - Collaborate with Human Resource team for internal marketing efforts

Independent Contractor

2020 – 2021

Marketing Manager

2020 – 2021

- Planning and managing marketing campaigns - Liaising directly with artists and artist managements to deliver creative and successful campaigns - Social Media Marketing - Content Creation - Marketing Strategy - Measure and report performance of digital marketing campaigns - Artist relations

Marketing

2008 – 2020

- Designed international social media strategy on Facebook, Instagram, Twitter, Youtube and Vero reaching over 1 million followers - Managed Email marketing, content creation, photo, and video production - Managed artist relations, development and retention across multiple genres - Managed off-site vendor training across North America and Australia - Managed company transition of digital asset management tools Developed charity guitar program with major artists - Coordinated branded room build-outs for dealer retailer space - Served as marketing contact for all dealer relationships - Photo and video creation - Co-hosted weekly YouTube live talk show discussing various guitar topics - Organically grew YouTube subscribers by 20,0000 followers during 16 week talk show - Managed Taylor Guitars University dealer training events: acting as the lead on global dealer training - Created, maintained and strengthened the Taylor Guitar's overall brand through all media avenues - Managed 30+ festivals and over 300 in-store events worldwide each year - Conducted research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences) - Managed marketing and branding coordination tailored to each foreign market - Managed Taylorware clothing + accessories line

Content Marketing

San Diego Mesa College