Tabetha Gibson
Key Account Manager · Colorado Trading and Clothing Company
Denver, CO
In My Own Words
Over 6 years of progressive experience in apparel sales, radio sales, medical sales, business development, marketing, and team management. Exceptional leader with talent selling design, quality, service and value over price. Proven revenue generator in all market conditions. Adept at B2B sales and negotiations with decision makers at all levels. Demonstrated ability to build new territories as well as expand opportunities within an existing client base. Outstanding relationship building, training, and presentation skills. Intelligent, articulate, and driven to succeed.
Work Experience
Key Account Manager
Colorado Trading and Clothing Company2019 – Present
* Manages 70 national and regional accounts that produced $2.1million * Participates in market research based on industry trends and competitors to create B2B analysis * Active participation in product development * Reported directly to VP of Sales * Negotiates prices, terms of sales and sales arrangements * Plans, executes and budgets all national and regional trade shows * Manages a team of 10 outside sales reps nationwide. Provided each region with research and lead generation * Key Accounts: Hudson Group, Scheels, Zappos, Amazon, Kohls, Nordstrom, Wayfair, CorePower Yoga, Macy's, Zulily, Miller Coors, Vail Resorts, Rue La La, Wantable, 24 Hour Fitness, Monster Energy and Jazzercise
Marketing Director & Practice Management
Fit to Smile Dental2019 – 2020
* Implemented all patient data into a CRM software * Strategically manage the schedule of 3 separate departments to ensure maximum efficiency and maximize revenue * Constant monitoring of industry competitors to ensure patient retention * Attend annual sales training conference to constantly improve sales acumen * Maintain relationships with all key suppliers and sales reps * Planned, developed and implemented marketing campaigns through website creation, social media outlets, Google Analytics and marketing events * Utilized SEO and Google Analytics to grow Invisalign cases by 30% and Cerec crowns by 40% * Organized cross market promotions with local businesses to expand network and patient base * Event planning - staff & manage all events, conferences and sales trainings * Produced 2.4million in revenue vs LY 1.8million * Exceeded new patient goal monthly and received bonus
Hygiene and Treatment Coordinator & New Patient Liaison
Fit to Smile Dental2018 – 2018
Assist in the management of both hygiene and restorative schedule to maximize production and to ensure team was scheduling to goal * Collaborate with insurance companies daily to ensure eligibility and accurately articulate financial analysis for proposed treatment * Delivered informative and accurate treatment presentations * Developed payment plan options to increase treatment acceptance * Liaison for new patients. Responsible for delivering the "Fit to Smile New Patient Experience" * Orchestrate all ordering and sterilization of equipment
National Account Executive
Colorado Trading and Clothing Company2016 – 2018
* Managed 70 national and regional accounts that produced $1.7million * Participated in market research based on industry trends and competitors to create B2B analysis * Active participation in product development * Prioritized tasks to meet tight deadlines * Developed dynamic line presentations, forecasted trends * Negotiated prices, terms of sales and sales arrangements * Planned, executed and budgeted all national and regional trade shows * Managed a team of 10 outside sales reps nationwide. Provided each region with research and lead generation * Key Accounts: Amazon, Kohls, Nordstrom, Wayfair, CorePower Yoga, Zappos, Macy's, Zulily, Miller Coors, Vail Resorts, Rue La La
Independent Sales Representative
TLG Consulting, LLC2016 – 2016
* Regional rep for Colorado Clothing and Soybu - Territory: CO, AZ, NM, UT, TX * Managed a portfolio of 102 accounts which produced $450,000 in 2016 * Exceeded sales goals by 35% * Maintained/Recovered existing relationships while expanding my portfolio * Negotiated prices, terms of sales and service agreements * Worked closely with customer service team
Account Executive
IHeartMedia2014 – 2016
* Managed a portfolio of 35 accounts * Generated new accounts through cold calling, networking and advertising referrals * Developed and maintained all marketing campaigns and social media * Conducted Search Engine Optimization through Google Analytics for monthly web analysis * Conduct market analysis research in order to minimize vacancy levels * Attended monthly sales trainings
Executive Assistant - CEO Tom Martino
IHeart Media2013 – 2014
* Worked closely and effectively with CEO to keep him well informed with upcoming commitments and responsibilities * Arranged detailed and complex travel plans, itineraries and agendas * Communicated directly on behalf of CEO through email correspondence * Exercised discretion and confidentiality with sensitive company information * Lead contact for all office communications * Managed all social media accounts for CEO * Responsible for all promotional materials, catering, and a large range of items related to office management duties that optimized workflow
