Sterling Macdonell
Business Development Manager · Guala Closures
Portland, OR
In My Own Words
With over 20 years of sales and management experience, I bring a unique blend of entrepreneurial drive and strategic acumen to companies. I am committed to delivering innovative solutions that empower teams and enable clients to achieve their goals. My focus lies in fostering relationships, streamlining processes, and leveraging industry expertise to align with organizational objectives and create meaningful value. I lead nationwide sales initiatives with a focus on direct sales strategy, project management, and advancing technology-driven solutions for wine production. Collaborating with cross-functional teams, I prioritize client-centric approaches while championing tools that enhance operational efficiency. My work is deeply rooted in the belief that innovation and collaboration are key to growth and success.
Work Experience
Northern California Sales Manager
Universal Biosensors2021 – 2023
Sentia is the ultimate wine analysis tool with the capability to measure free SO₂, glucose, fructose, titratable acidity, malic and acetic acids. Through technology developed in the human health field, we have developed a tool which takes the pain out of wine analysis, giving you more control, more time and the freedom to make better wine.
Key Account Sales Manager
Ramondin USA Inc2017 – 2021
Production and worldwide sales of tin, aluminum, poly-laminate capsules, screw caps, wire hoods and sparkling wine capsules (tin and poly-laminate). An environmentally progressive company featuring water based inks and recycling for all products. Stock capsules of many sizes and colors. Specializing in custom designed capsules. Poly-laminate capsules produced in Napa, CA
Account Manager
Cork Supply USA2013 – 2017
Speciializing in the sales of all "top of the bottle" products to the still & sparkling wine producers of California. Products include: natural cork, synthetic corks, technical corks, tin capsules, polylaminate capsules, champaign foils, wire hoods.
Business Development Manager
The Ranch Winery2016 – 2017
The Ranch Winery Offers Everything You Need For Fine Making Fine Wine The Ranch Winery is a full winemaking facility, with the capability to handle everything from crush to bottle. All you need is your expertise and your license. We have the staff, equipment, and facilities to help you produce the fine wine you want, without needing the resources to build your own winery. Our large crush pad, 30,000-ton permit, and ability to accommodate unlimited fruit from outside Napa County makes The Ranch Winery ideal for large and small clients. You can crush, ferment, barrel, bulk store, and bottle here — and do it all with state-of-the-art equipment. We also offer wine making facilities that accommodates smaller lots for the boutique winery. Show less
Investment Sales & Consulting
A&C Ventures2008 – 2013
Sales (acquisition and disposition) of net-leased commercial real estate investment properties nationally. Support our affiliated company, A&C Ventures, in the acquisition and disposition of net-leased commercial real estate investment properties. Clients include: REITS, pension funds, public and private traded companies, family trusts and high net-worth individuals
Wine Sales / Wine Production Education
Duckhorn Wine Company2011 – 2013
Founded in 1976 Duckhorn has been crafting Bordeaux varietals from the Napa Valley for 30 years
Proprietor
Magnolia2002 – 2008
Owned and operated a home furnishings retail business. Resided over the many duties required of a small business start-up including: purchasing, sales & marketing, human resource management and finance. Retailed many national brands including several top 20 US manufacturers. SKUs were in excess of 6000. Sold business in 2007. • Launched a start-up company that reached profitability in first year. • Sold business for 4 x earnings (EBITDA).
Proprietor
Voyager Trading Company1998 – 2001
Raised capital and launched a start-up home furnishings import and retail business. Owned and operated this business working in the following capacities: purchasing, sales & marketing, logistics, human resource management and finance. Retailed many national brands including several top 20 US manufacturers. Sold business interest to partners in 2001 to move to California. • Raised capital and launched a start-up that reached profitability in year one. • Sold my interest in the business for an 40% return on capital.
National Sales Manager, Territory Sales Manager / Marketing Director
Nadeau - Furniture With a Soul1994 – 1998
Territory Sales Manager: Independently established the following sales territories: Florida, Georgia, Texas, Chicago MSA and Washington DC. (May 1994 – June 1996) Director of Marketing: Managed 14 annual trade shows. Produced all company print marketing materials. (June 1996 – July 1997) National Sales Manager: Managed 11 regional sales representatives in their daily responsibilities. Managed 10+ national accounts, all of which were top 100 national retailers. • Top producing company sales person / Promoted 3 times in three years. • Company revenue increased by 200%+ while National Sales Manager. • Reported directly to company CEO
Education
Napa Valley College
2009 – 2013
Southern Methodist University
Southern Methodist University - Cox School of Business
1987 – 1991
