Natalie Torres

Retail Manager (contract)

2023 – 2023

Manage ordering & buying processes through our 3PL as well as any outside vendors we work with. Ensure brand consistency by working with design on collabs and private label apparel. Drive retail revenue; High margins, low cost, awareness. Execute new franchise openings with retail marketing, merchandising and assets. Inventory management through MindBody and PSS Marketplace.

Retail Manager

2023 – 2023

* Manage ordering & buying processes through our 3PL as well as any outside vendors we work with. * Ensure brand consistency by working with design on collabs and private label apparel. * Drive retail revenue; High margins, low cost, awareness. * Execute new franchise openings with retail marketing, merchandising and assets. * Inventory management through MindBody and PSS Marketplace. Marketing & Partnerships Manager Tustin, CA

CPA

2021 – 2023

Nov 2021 - July 2023

Focus on driving revenue and customer acquisition through our affiliate and influencer marketing channels. * Manage day-to-day execution of affiliate marketing campaigns to maximize traffic, revenue, and profitability along with fostering affiliate & influencer partnerships. * $12.6M in DTC sales in 2022, with 80% coming from affiliate marketing. * Strategically select promo items to share with our partners and negotiate CPA to generate sales and drive traffic to the BCP site and Amazon. * Create weekly email campaigns to our partners containing chosen promotional products to share with their followers and subscribers. * Track and optimize campaigns based on daily sales, clicks, and impressions. * Constantly source new partners from Creator Connections via Amazon as well as Facebook suggestions page to add more than 80 new partners since the beginning of 2022.

Director of Marketplace and Account Director Costa Mesa, CA

Marketing and partners manager

2021 – 2023

Focus on driving revenue and customer acquisition through our affiliate and influencer marketing channels. • Manage day-to-day execution of affiliate marketing campaigns to maximize traffic, revenue, and profitability along with fostering affiliate & influencer partnerships. • $12.6M in DTC sales in 2022, with 80% coming from affiliate marketing. • Strategically select promo items to share with our partners and negotiate CPA to generate sales and drive traffic to the BCP site and Amazon. • Create weekly email campaigns to our partners containing chosen promotional products to share with their followers and subscribers. •Track and optimize campaigns based on daily sales, clicks, and impressions. Constantly source new partners from Creator connections via Amazon as well as Facebook suggestions page to add more than 80 new partners since the beginning of 2022

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2018 – 2021

Drive Marketplace and Shopify SaaS success for merchants, products, and partners. * Increased total orders in the apparel category by 35% in first 3 months and increased overall total orders in all categories by 56% YTD.

Director of marketplace

2018 – 2021

Drove revenue sourcing sellers & deal products for eCommerce marketplace. Increased total orders in my category by 35% my first 3 months. Cumulative customers grew from 55K in Q1 to 105K in Q2 GMV growth from $4.64M (2018) - $7.7M (Q1/Q2 2019) Strategic Partnership within SaaS Shopify Experience Knowledgeable of SEO and Google Analytics SKU creation/content/descriptions • Manage key sellers and enhanced overall seller experience • Build partnerships across the organization and within seller community • Identify consumer opportunities through external/internal trends, customer feedback and competitive insight/shops; Competitor/industry monitoring • Market products by working with marketing, email marketing, social media, affiliates • Seller onboarding to integrate SKU’s with eCommerce platforms, API, FTP • Familiar with SaaS business models

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2020 – 2020

(2020). * GMV growth from $1.64M (2018) - $7.7M (Q1/Q2 2020). * Managed client success, account management, and partnership teams. * Experienced in SEO/SEM, Google Analytics, email marketing, social media advertising, affiliates, and influencers. * Managed key sellers and enhanced overall merchant experience. * Identified consumer opportunities through external and internal trends, customer feedback and competitive insight/shops. * Optimized seller onboarding to integrate SKUs with E-commerce platforms, API, FTP.

Merchandise Manager

2018 – 2018

Overlooked retail to create and buy the best apparel, accessories etc for all 18 UFC GYM locations. My team handled making sure all non apparel goods like supplements, drinks, meal prep, bars, accessories were all ordered in a timely manner and shipped to all gyms when they were low on inventory. Also handled all orders for 300+ franchisees. Worked with manufacturers to create new seasonal items with the UFC GYM brand. Helped to create sales when needed as well as maintaining inventory.

Assistant buyer

2017 – 2017

Working with the women’s bottoms team in executing buys for casual shorts, casual pants, skirts and denim. PO maintenance, update assort sheets, help with samples for photo shoots and PD. Fittings and approvals, creating on on order reports. Business meeting prep.

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2007 – 2009

Fashion Merchandising

2006 – 2008

As with a fashion merchandising certificate

2006 – 2009

As with a fashion merchandising certificate