AJ Nusbaum
National Sales Manager · Blue Tiger Coffee
Long Beach, CA
In My Own Words
With over 7 years of experience in specialty B2B coffee sales, I have honed my skills in connecting with clients, understanding their needs, and delivering exceptional service and products that elevate their coffee experience. My journey in the coffee industry has not only deepened my appreciation for quality brews but also sharpened my ability to navigate a competitive market with strategic insight and passion.
In addition to my coffee expertise, I've spent a few exciting years in the dynamic world of selling NFL Sunday Ticket. This role allowed me to combine my love for sports with my sales acumen, engaging with customers who are as passionate about football as I am. It was an exhilarating experience that taught me the value of teamwork, perseverance, and the thrill of a great game day.
And just for a dash of the unexpected—I have appeared on more reality TV shows than most people see in a lifetime. These adventures in front of the camera have given me unique experiences, stories, and a perspective on life that few can claim. They’ve taught me resilience, adaptability, and the importance of being genuine, no matter the audience.
Whether it’s crafting the perfect cup of coffee, connecting with sports enthusiasts, or navigating the unpredictable world of reality TV, I bring enthusiasm, dedication, and a bit of fun to everything I do. Let’s connect and see how we can create something amazing together.
Work Experience
Regional Sales Manager
Blue Tiger Coffee2016 – 2023
Managed a team of 15 employees and oversaw a $4 million territory, consistently exceeding sales targets. • Revamped existing B2B accounts, including high-profile clients such as HBO, Lyft, BuzzFeed, and Showtime, by enhancing the office kitchen experience with coffee machines, water stations, and a full range of snacks, resulting in increased employee satisfaction and productivity. • Proactively organized and facilitated annual office kitchen meetings with key B2B clients to explore tailored service options and introduce innovative offerings, resulting in improved client retention and loyalty. • Established and nurtured a robust referral network within the office community and B2B client base, effectively generating new revenue opportunities and expanding market reach for office kitchen services. • Demonstrated commitment to continuous improvement by staying informed about new office kitchen products and trends, and actively seeking feedback from B2B clients and employees to enhance the overall office kitchen experience. • Collaborated closely with the facilities and maintenance department to ensure seamless product delivery and timely maintenance of office kitchen equipment for high-profile B2B clients, enhancing overall client satisfaction and retention.
Federal Officer
Department of Homeland Security2012 – 2014
Managed and supervised a team of ten officers within the Department of Homeland Security, ensuring efficient operations and adherence to established protocols. Conducted daily meetings to facilitate effective communication and coordination among team members. Assigned posts to each officer, optimizing resource allocation and maximizing security coverage. • Demonstrated strong leadership skills by overseeing passenger screening, import inspections, and entry procedures into the country. Maintained a high level of vigilance and attention to detail to uphold national security standards. • Recognized for exceptional performance and awarded for outstanding contributions to the department. Acknowledged for consistently achieving superior results and going above and beyond in carrying out responsibilities.
Social Media Specialist
Nordstrom Federal Savings Bank2008 – 2012
Oversaw and managed the social media presence for Nordstrom, including platforms such as Facebook, Twitter, LinkedIn, YouTube, and G+. Developed and executed impactful campaigns tailored to sales promotions, holiday initiatives, and flash giveaways on Twitter, Facebook, and Tumblr. • Implemented comprehensive strategies across social media channels to drive marketing objectives and enhance brand visibility. Leveraged these platforms to cultivate brand awareness and engage with the target audience effectively.