Rei Echizenya
Manager · Renegade Running
Oakland, CA
In My Own Words
Dynamic and creative retail leader with 3+ years of experience in specialty retail, brand partnerships, and content creation. Adept at blending commerce and culture through compelling in-store experiences, community events, and collaborative product launches. Deep passion for outdoor lifestyle, authentic storytelling, and building lasting relationships.
Work Experience
Manager/Buyer
Renegade Running2022 – Present
● Manage daily operations of a leading specialty retailer focused on running and outdoor culture ● Curate seasonal product assortments and identify emerging brands aligned with company values ● Spearhead exclusive brand collaborations and limited-edition merchandise drops ● Conceptualize and execute marketing campaigns across social, email, and e-commerce platforms ● Lead in-store activations and off-site events, increasing brand visibility and community engagement ● Train and develop staff, fostering a knowledgeable and inclusive team culture ● Represent the brand at community races and industry events, strengthening local and national presence
Education
Projects
It’s Not That Serious – On Running
https://renegade-running.com/blogs/stories/its-not-that-serious-with-reiDirected "It’s Not That Serious" for Renegade Running’s community spotlight series—blending humor, identity, and performance culture to position ON Running brand as a cultural hub for runners.
Beyond the Miles – HOKA Lifestyle in Oakland
https://www.instagram.com/p/DGTTp7JP2rv/Directed a Chinatown photoshoot for Renegade Running’s HOKA Lifestyle campaign, celebrating the diverse identities of our all Asian-American crew and connecting running culture to everyday life.