Jared Sayers
Creative Director · The Watershed Project
Torrance, CAIn My Own Words
Where thoughtful initiatives meets meaningful storytelling—where clear ideas and creative execution come together to make a lasting impact. With over 18 years of experience leading multidisciplinary teams across branding, digital, content, sales, and campaign strategy, I focus on building narratives that connect with people and leave things better than I found them.
Work Experience
Founder / Owner
The Watershed Project2021 – Present
We partner with brands to develop creative strategies and execute content that’s not only visually compelling but also strategically sound, helping them connect with audiences in authentic and lasting ways. As enthusiasts of the outdoors and proponents of practicing what we preach, we prefer life outside, staying active, and surrounding ourselves with like-minded community members who believe in leaving things better than we found them.
Senior Director of Brand Partnerships
Emergent Media2020 – 2021
bridging the gap between creative vision and revenue growth—leading brand partnerships and content-driven solutions that deliver measurable results for clients and the business. I work closely with brands, agencies, and internal creative teams to identify opportunities where content can drive engagement, tell meaningful stories, and support strategic business objectives.
Group Publisher
The Golden State Company2016 – 2020
leading the strategic vision, revenue growth, and brand development for a portfolio of media properties. I oversee sales, marketing, editorial, and audience development teams to ensure alignment between content, commercial objectives, and audience/readership engagement. My role centers on driving profitability, deepening brand relevance, and delivering value to both advertisers and readers across platforms—print, digital, social, and experiential.
