Harry Master
Design Director · TRICKS ON TRACK APP
Los Angeles, CAIn My Own Words
I'm a strategic creative with a passion for crafting captivating experiences that connect with people on a deeper level. My expertise spans across the digital, social, and physical realms, allowing me to develop immersive campaigns that make a lasting impact. From guerrilla marketing tactics to intricate digital narratives, I leverage my diverse skillset to push boundaries and deliver exceptional results.
Work Experience
CO FOUNDER AND CMO
TRICKS ON TRACK APP2022 – Present
Skateboarding Mobile App
• Directing marketing & creative rollout, product design, UX / UI, community building, social strategy, paid advertising and partnerships & collaboration.
Brand Director
El Silencio Holdings Inc.2018 – 2023
Directed the marketing and in-house creative teams in the execution of marketing campaigns, created content internally, in-store branding, production and event promotion.
Managed concepts & branding goals, contracts, budgets, project timelines, photoshoot prop sourcing, and brand strategies.
Managed collaboration with the 20+ person sales team, influencers, press, marketing partnerships and miscellaneous content creators.
Directed social media rollout for all 4 brands, drove engagement through strategic planning, design, copywriting, branding & daily scheduling across Instagram, Facebook, Twitter, YouTube, TikTok, and Pinterest. Generated an average of 200 million annual impressions per brand per year, and launched a successful, innovative music festival.
Launched 3 acclaimed brands. Mezcal El Silencio skyrocketed to the #1 franchise-sold mezcal in the United States.
DIGITAL ART DIRECTOR
JRT AGENCY2015 – 2017
Dodge, Fiat, Chrysler, Jeep, Ram, MOPAR, SteerSmarts, Jewish Historical Society of Michigan, Consumers Energy
• Played a key role on the New Business creative team responding to RFPs, conceptualizing, rapid-prototyping and pitching to clients.
• UX/UI Designer for several websites, worked closely with front & back end development teams to execute client requests.
• Designed & developed interactive ad campaigns for several clients.
STATEMENT
A rare breed of a strategic creative with a knack for experiential design that truly connects with people. My skills are extremely diverse backed by experience in developing immersive social, digital, and physical creative campaigns often with guerrilla marketing approaches. I possess a proven track record of effectively leading and inspiring creative teams to achieve exceptional results.
PASSIONS & STRENGTHS Outdoor & Adventure: Avid skateboarder, snowboarder, and surfer constantly pushing my limits and seeking new challenges.
Creative & Tech: Passionate about gaming, video editing, and mobile app design. Skilled in graphic design & adept at conceptualizing and producing creative projects.
Storytelling & Design: Enjoys weaving stories through design, leadership, and production, inspiring teams and audiences alike.
DIGITAL ART DIRECTOR
DENT AGENCY2017 – 2017
Alove Yogurt, Tiger Rice Cookers, Mori-Nu Tofu, Nuviz HUD
• Designed and executed multi-channel marketing campaigns including experiential activations, digital marketing rollouts, newsletters, social media, and website design.
• Spearheaded the creation & execution of a low-budget, high-impact awareness activation campaign that propelled a new CPG to market.
