Britt Wright
Content Designer + Strategist · Panthera Content Design
Charleston, SC
In My Own Words
After a decade of helping other businesses grow, I proudly launched a business of my own in the heart of the Costa Rican jungle. It all started with one guiding principle - to do one thing every day that scares me. This unlocked a way to live life more boldly and inspire others to do the same.
Empowered with successfully leading yoga retreats and classes for people from all over the world, I reconnected with my natural creative talents in a new way and made the shift from Panthera Yoga to Panthera Content Design.
What makes Panthera Content Design cutting-edge? An entrepreneurial spirit that drives me to be a part of so many firsts:
marketing the world's first AI-powered auto repair booking platform
leading the first major redesign for a legendary textile brand's online shopping experience
building Wayfair's first Global Content Operations team from the ground up
strategizing content and user flows for Wayfair's first-ever physical retail store
designing Wayfair's first CareerHub portal for 15,000+ employees worldwide
launching Wayfair's first Newsroom, Sustainability, DEI and Social Impact landing pages
Let's create an impression that is proven to last.
Work Experience
Founder, Content Designer + Strategist
Panthera Content Design2024 – Present
Boldly merging words + design for brands that are ready to go beyond the ordinary, expected and familiar. Beautifully balancing logic + emotion to create content and user experiences centered around ease and flow. Strategically anticipating wants + needs to leave an impression that is proven to last.
Founder
Panthera Yoga + Reiki2023 – 2024
The Panthera experience empowers you to release what's blocking you and tap into your own limitless potential.
Leading retreats and classes with clients and collaborators from all over the world, I learned how to think on my feet and face challenges with grace and calm. Guiding clients through a personalized journey of movement, breathwork, meditation and energy work, I supported their body’s natural ability to come into balance and heal itself.
Content Operations Senior Manager
Wayfair2021 – 2022
Won an award for huge success in leading a large-scale collaboration with C-suite executives, remotely managing 75 people across 26 teams worldwide in redesigning and launching 23 landing pages in four languages. Invited to build this team from the ground up, setting a new standard for managing, publishing, designing and measuring content at Wayfair.
UX Content Strategy Manager
Wayfair2019 – 2021
The lead UX Designer, Writer, Researcher and Product Marketer for a world-class careers site that saw a staggering 10k+ sessions within one month of launching. Collaborated with Product and Engineering on all user interface copy and design decisions for enterprise tools used by Wayfair’s 15k+ employees and 10k+ suppliers worldwide.
Branding + Content Marketing Manager
Openbay: Auto Repair Made Simple2019 – 2019
In just eight months, I created a new B2C and B2B brand voice and editorial strategy to build trust and engagement. Page views on the blog rose 310% and social traffic to the blog soared by 515% year-over-year. Established thought leadership and lead generation through video scripts and storyboards, articles, case studies, testimonials and white papers.
Content Marketing Manager
KnollTextiles2016 – 2019
Saw an opportunity to amplify this 70-year-old iconic design brand’s “always modern” messaging by learning UX design and revamping the entire online shopping experience, contributing to a 150% increase in e-commerce revenue year-over-year. Owned the content strategy from concept to completion, doubling email subscribers and tripling Instagram followers with a unique mix of storytelling, copywriting, photography, videos and UGC.
Executive Assistant
Parsley Energy2015 – 2016
The right-hand woman to top executives (CFO and Director), earning praise for my calm demeanor in high-stress situations and my eye for detail with logistic and conference planning.
Marketing Associate
Strategic Partnerships, Inc.2014 – 2015
CEO’s ghostwriter for newsletters reaching 25,000+ top executives and government officials.
Senior Associate
ISN Software Corporation2014 – 2014
Nurtured client relationships, contributing to 95% renewal for assigned accounts. Winner of Most Valuable Peer award.
Branding Associate
ISN Software Corporation2012 – 2013
Managed the company’s blog content. Contributed to case studies, white papers, press releases and company presentations. Assisted Branding Team with website redesign and content refresh.
Education
The Peddie School
2005 – 2008