Brian Lichterman

Business Development and Events Manager

2021 – 2024

- Act as the bridge between sales and marketing - Manage a year-round events calendar, everything from logistics and planning to digital marketing and PR - Assist in directing of the creation of digital content across our many social platforms and website - Consult clients about additional e-commerce and payment processing needs as well as fraud solutions including our core product, 3D-Secure (3DS)

Client Relations Manager

2019 – 2021

- Manage a team of client support staff and delegate daily tasks - Attend relevant trade shows as needed, seeking to add clients to our existing roster - Assist clients in adding value-added products and services to their companies - chargeback alerts, chargeback representments, 3DS, additional processing solutions, marketing software, etc.

Director of Marketing

2017 – 2018

- Directed all content-based and branding marketing efforts - Heavily focused on digital marketing metrics including organic position rankings, link building efforts, domain authority, and overall traffic and behavior - Managed a small event team attending 10-12 trade shows per year - Software and CRM: JIRA, WordPress, Copper / Prosperworks, SEM Rush, Invision, Google Analytics, Google AdWords, Google Search Console

Director of Marketing

2014 – 2017

- Oversee an ever-changing market strategy that adapts to industry trends - Report on and track ROI of 40+ annual trade shows - Create yearly marketing road maps, focused on content marketing - Direct creation of all digital, display and print marketing collateral - Direct video content production - Manage organic and content-driven SEO as well as SEM/PPC campaigns - Manage all social media channels' content creation and fan/follower growth - Help all departments of company recruit new hires in a high-growth environment

Managing Editor, U.S.

2014 – 2014

- Orchestrated the launch of Golf Punk Magazine, one of the golf industry’s newest and trendy digital publications - Launched company in a true start-up fashion – everything from HR and company infrastructure to website launch and digital magazine creation - Gained 15,000 facebook fans over a 120-day period and managed all other social media accounts – twitter, instagram, youtube and vimeo - Secured more than 20,000 regular subscribers after launching Issue 1

Account Executive

2012 – 2013

- Tackled clients’ public relations needs – media outreach, SEO, SEM, content creation, social media campaigns and story placement - Audited client content through Google Analytics and keyword research - Was main point of contact for product launches and grand openings - Created marketing roadmaps and 360-degree integrated marketing plans for clients - Improved open rates of newsletters through MailChimp by 30% - Introduced live tweeting to clients for real-time interactions

Editor-in-Chief

2012 – 2012

- Produced the region's No. 1 monthly golf magazine – 50,000 printed - Wrote original content including a column, features and news - Edited all content of book – headlines, stories, ads, photos, layout - Increased ad-sales across the southwestern U.S. by 25% - Managed budget and cut costs by $12,000 per year - Optimized digital content – social media, website and blog - Added 7 new sponsors by attending industry events as ambassador - Vetted and hired stable of writers, photographers and graphic designers - Established and maintained company’s blog where content was posted daily and was interlinked with our social media communities - Mentored interns on copy writing and editing

Blog Manager

2010 – 2011

- Optimized the firm's 12 blogs – WordPress and Moveable Type - Created and posted landing pages, blogs, newsletters, and press releases making sure HTML was correct and optimized - Tracked keyword rankings across search engines with Google Analytics - Secured blog and link exchanges to bolster page and domain authority - Optimized all newsletters, press releases, landing pages and mobile app - Used Google Analytics, keyword ranking tools, heat maps, email marketing A/B

Sports Editor

2010 – 2011

- Wrote weekly sports column - Wrote local feature stories - Wrote additional content for other sections of paper - Posted online content for the website - breaking news - Maintained an online, daily blog - Approached local businesses for ad opportunities - Attended local fundraisers to garner ad-support for the paper

Marketing Manager

2005 – 2010

- Managed 10+ pro-shop employees to meet strict corporate sales goals - Booked outside tournaments and created internal ones - Hired and trained all new pro-shop employees - Oversaw marketing efforts to grow the practice and learning center

Bachelor of Arts (BA)