Anastasia Rivard

Senior Account Manager / Strategist · adtechnacity

San Juan Capistrano, CA

In My Own Words

A creative who fell into tech. A big picture person with a knack for managing and motivating. Recently oversaw the development of the digital marketing and sales teams for a winter/spring break travel company. A lover of oceans and mountains.

Work Experience

Senior Account Manager / Strategist

adtechnacity

2018 – Present

Director of Digital Marketing (Contract/Temp)

Lifestylez

2017 – 2018

Devise strategies to drive online traffic to generate leads. Develop, implement, and manage cross-channel digital marketing campaigns. Perform market and competitor research. Design creatives and generate original visual and written content. Review new technologies and keep the company at the forefront of developments in digital marketing. Responsible for planning and controlling budgets for all digital marketing campaigns.

Photographer, Graphic Designer, Digital Media Consultant

Freelance

2015 – 2017

Currently working as a freelancer with clients ranging from surfboard shapers to wedding planners. Please visit www.tasharivard.com for portfolio samples.

Owner

Tiny Van Travels

2016 – 2017

Using my tiny van as the vessel, I launched a brand-building and affiliate marketing project called Tiny Van Travels. The goal of the project is to encourage others to contemplate alternative lifestyles while reducing their environmental footprint.

Account Manager

FastG8

2016 – 2017

Develop, traffic, and optimize digital advertising campaigns across display, social, and search for clients including Smith Optics, Black Diamond, Saxx Underwear, Fjallraven, Arcade Belts, and CorePower Yoga among others. Design display ads for select clients.

Content Marketing and PR Intern

Mountainsmith

2016 – 2016

Develop and maintain a social media calendar. Design graphics for print and web within brand guidelines Email marketing campaigns via MailChimp. Write, post, and format posts for the company blog. Shoot lifestyle and product photos and video.

Staff Writer & Photographer

DAILYSTOKE.com

2014 – 2016

Regularly generate surf related content - articles, interviews, videos, and product reviews - for online publication

Ocean Lifeguard

Galveston Island Beach Patrol - USLA (Galveston, TX)

2014 – 2016

Ensure the safety of swimmers and beachgoers, respond to emergencies

SUP Instructor, Sales

Southern Spears Surf Co.

2015 – 2016

Hard/soft goods sales, retail merchandising, cashier operations, store maintenance, SUP Lessons

Sales Associate

Surf N Sea (Haleiwa, HI)

2014 – 2015

Retail Sales: hard goods and soft goods

WSL Contest Representative & Contributing Photographer

Turtle Bay Resort (Kahuku, HI)

2014 – 2014

I worked as the face of the Turtle Bay Resort at their sponsor booth during the Van's Triple Crown of Surfing (Reef Hawaiian Pro, Vans World Cup of Surfing, Billabong Pipemaster's). I was responsible for encouraging fan participation in social media contests, coordinating packages for VIP guests, generating interest in Turtle Bay Resort, and providing visitor information. I was also responsible for contributing photos of the contest, venue, and competitors for Turtle Bay's website and social media pages.

Surf & SUP instructor, Sales

Tropical Rush Surf Co. | Volcom (Haleiwa, HI)

2014 – 2014

Hard goods/soft goods sales, teach private surf and SUP lessons, organize equipment rentals, schedule lessons

Editor / Proofreader

Author Douglas Grummons

2014 – 2014

Edit, proofread, and format Douglas Grummons' third book

Graphic Designer, Social Media Manager, Managerial Accountant, Event Planner, Surf/SUP Instructor

Ohana Surf & Skate (Galveston, TX)

2013 – 2014

Manage social media marketing efforts on Facebook, Instagram, and Twitter. Create original content for social media on a daily basis. Organize/promote events to generate community engagement. Generate managerial accounting reports including yearly/quarterly GMROII analysis, business model analysis, and open-to-buy budgeting. Assist with the buying process: attend tradeshows, meet with line reps, place orders, track orders, analyze spending.