Vincent Spinning
Revelyst
Providence, UT
In My Own Words
Experienced Marketing Professional | Retail & E-commerce. Dynamic and results-driven marketing professional with over 20 years of experience in retail marketing, e-commerce, and sales strategy. Proven expertise in leading successful product launches, delivering competitive market insights, and executing impactful in-store support initiatives. Skilled in digital and social media marketing, lead generation, market research, and employee training. Adept at aligning marketing strategies with business objectives to enhance brand visibility, customer engagement, and revenue growth.
Holds a B.S. in Marketing from Mercy University.
Work Experience
Manager of Channel Marketing- Outdoor Performance.
Revelyst2024 – Present
Managed cross-functional teams to implement marketing initiatives that enhanced brand reputation and customer engagement. Increased channel partner satisfaction through tailored marketing strategies and customized training sessions. Organized impactful trade shows and events, successfully raising brand profile and attracting new partners.
Director of Brand Marketing
Five Star Bath Solutions™2023 – 2024
Refined customer segmentation strategies to enhance targeting accuracy and ensure messaging resonated with the right audiences. Established brand consistency across all communication channels, strengthening the company’s image and market presence. Partnered with cross-functional teams to develop and execute integrated marketing plans that maximized reach and effectiveness. Identified new market opportunities and implemented targeted promotions that drove revenue growth. Strategically managed marketing budgets to optimize resource allocation and maximize ROI on campaigns.
Channel Marketing Manager
Libbey2021 – 2023
Planned and executed comprehensive channel marketing strategies for both brick-and-mortar and e-commerce retailers, leveraging business cases and ROI analysis to identify retail display and promotional opportunities. Supported successful product launches by aligning with company launch tracks and ensuring effective execution within assigned channels. Conducted competitive analysis to monitor placement, messaging, and promotional tactics. Developed impactful sales and education tools, including presentations and launch kits, to support the sales team. Maintained strong product knowledge to effectively communicate value and benefits to customers.
Brand Marketing Manager
Better Being Co.2020 – 2021
Conducted in-depth market research to identify customer needs and inform strategic planning. Collaborated with cross-functional teams to coordinate successful product launches and integrated marketing efforts. Led rebranding initiatives that revitalized the brand image and contributed to improved sales performance. Managed annual marketing budget allocation, ensuring efficient spending and strong ROI. Optimized branding strategies across multiple products to maintain a cohesive and impactful presence across all marketing channels.
Head of Channel Marketing Americas
ZAGG, Inc.2017 – 2019
As a member of ZAGG Brand’s marketing leadership team, collaborated closely with the EVP of Marketing and external partners to develop and execute a comprehensive marketing strategy that shaped brand direction across retail stores and retail e-commerce. Led a team of five marketing professionals in implementing annual marketing plans and driving market share growth through close collaboration with sales counterparts. Oversaw brand vision and strategy, ensuring accountability for campaign performance across retail channels. Developed quarterly go-to-market plans aligning marketing, creative, and cross-functional teams for new product launches. Managed vendor and agency relationships supporting display, printing, and event marketing initiatives. Key areas of responsibility included trade and consumer marketing, website development and digital marketing for retail channels, merchandising, training, and creative design for packaging, sell sheets, and presentations.
Channel Marketing Manager
ZAGG, Inc.2015 – 2017
Manage Branding/Marketing efforts at BestBuy, major wireless carriers, and support our Marketing efforts through our Franchise locations.
Product Marketing Manager
Lifetime Products2011 – 2015
I headed up and oversaw all branding and marketing for Lifetime Product's Sporting Goods division. The Division is responsible for residential basketball hoops and residential Play sets. I worked with Sam's Club, Costco Wholesale, Walmart, Sports Authority, and Dick's Sporting Goods.
Responsibilities included: - Developing brand vision, and strategy of campaigns at major retail partners. - Created quarterly plans that aligned our marketing, creative, and cross functional teams on new product launches at retail partners. - Led and managed a team of 2 people. - Oversaw companies social media platforms. - Oversaw all packaging and design creation for sporting goods category. - Determine product marketing including labels, box graphics, POP, brochures and more. - Manage product lines, branding, category marketing and PR for industry leading consumer products. - Also was charged with all Channel Marketing, primarily working with Sports Authority, and Dick's Sporting Goods. - Work directly with Sales and Engineering on product development, marketing and placement of products. - Responsible for strategic planning and presenting market and competitive research and product roadmaps. -Oversee all Social Media efforts for entire organization, including our internal app, electronic catalogues, and Website.
Product Marketing Manager
Lifetime Products2011 – 2015
Led all branding and marketing efforts for Lifetime Products’ Sporting Goods division, overseeing residential basketball hoops and play sets sold through major retail partners including Sam’s Club, Costco Wholesale, Walmart, Sports Authority, and Dick’s Sporting Goods. Developed and executed brand vision and strategic campaigns tailored to each retail partner. Created quarterly go-to-market plans aligning marketing, creative, and cross-functional teams for successful product launches. Managed a marketing team of two and directed all packaging and design efforts within the category. Drove product marketing initiatives including labels, POP, brochures, and box graphics, while also managing branding, PR, and category marketing across product lines. Spearheaded channel marketing with a focus on Sports Authority and Dick’s Sporting Goods. Collaborated closely with Sales and Engineering on product development, placement, and strategy. Oversaw all social media platforms and digital content for the organization, including the corporate website, internal app, and electronic catalogs.
Training Manager and Franchise Development
HRI (Harris Research, Inc.)2007 – 2011
Developed tile and stone brand from conception.
- Developed training materials for all franchisees. - Helped develop all marketing materials for the program. - Sold equipment and worked with franchisees to implement tile and stone business into existing carpet cleaning business. - Worked with Chemist to help develop new cleaning products.
Also during my time at Harris Research I helped our Nhance franchise with creating training programs as well as training our new franchisees.
Also helped invent a Flexible Translucent color matching apparatus to help franchise owners show a color change on their customers cabinets.
Flexible translucent color matching apparatus Patent number: 10124623 Abstract: An apparatus, system, and method are disclosed for selecting a finish for applying to an item. The apparatus includes a flexible translucent sheet, and at least one semi-translucent color applied to the translucent sheet such that a surface to which the translucent sheet is attached is visible through the translucent sheet and the semi-translucent color. The system includes the apparatus and a protective laminate surface covering the at least one semi-translucent color. The method includes providing a plurality of translucent sheets each having at least one semi-translucent color, examining an item to determine the type of finish of the item, selecting a flexible translucent sheet according to the finish of the item, conforming and affixing the selected translucent sheet to the surface of the item, and viewing the surface of the item through the selected translucent sheet. Type: Grant Filed: September 21, 2011 Date of Patent: November 13, 2018 Assignee: Harris Research, Inc Inventors: Benjamin N. Davis, David H. Murphy, Bryan R. Miyasaki, Vincent R. Spinning
Training Manager and Franchise Development
HRI (Harris Research, Inc.)2007 – 2011
Developed tile and stone brand from conception.
- Developed training materials for all franchisees. - Helped develop all marketing materials for the program. - Sold equipment and worked with franchisees to implement tile and stone business into existing carpet cleaning business. - Worked with Chemist to help develop new cleaning products.
Also during my time at Harris Research I helped our Nhance franchise with creating training programs as well as training our new franchisees.
Also helped invent a Flexible Translucent color matching apparatus to help franchise owners show a color change on their customers cabinets.
Flexible translucent color matching apparatus Patent number: 10124623 Abstract: An apparatus, system, and method are disclosed for selecting a finish for applying to an item. The apparatus includes a flexible translucent sheet, and at least one semi-translucent color applied to the translucent sheet such that a surface to which the translucent sheet is attached is visible through the translucent sheet and the semi-translucent color. The system includes the apparatus and a protective laminate surface covering the at least one semi-translucent color. The method includes providing a plurality of translucent sheets each having at least one semi-translucent color, examining an item to determine the type of finish of the item, selecting a flexible translucent sheet according to the finish of the item, conforming and affixing the selected translucent sheet to the surface of the item, and viewing the surface of the item through the selected translucent sheet. Type: Grant Filed: September 21, 2011 Date of Patent: November 13, 2018 Assignee: Harris Research, Inc Inventors: Benjamin N. Davis, David H. Murphy, Bryan R. Miyasaki, Vincent R. Spinning
Sales Marketing Manager
New Dawn Technologies2006 – 2007
Devised Strategy, promoted marketing campaigns and delivered technical software presentations online and at trade shows throughout the Eastern Territory.
Territory Account Manager (Logitech team)
MarketStar2005 – 2006
Logitech Account, North East Territory. - Developed Sales plans and incentives while building and maintaining relationshipswith key decision makersin the reseller market. - Consistently exceeded sales quotas and resolved several reporting inaccuracies. - Performed product trainings and attended trade shows to demonstrate product and make contact with potential resellers.
Marketing Representative
Unisys2003 – 2004
Provided marketing, lead generation and business development support for the Farmington division of Unisys Corporation.