Kevin Strikwerda
Innovate · Karl Malone Auto and Powersports Group
Heber City, UT
In My Own Words
As a client-focused sales and business development professional, I have a proven track record of driving revenue growth, expanding market presence, and building strong customer relationships. With expertise in sales, marketing, and strategic business initiatives, I excel at positioning products and services for success in competitive markets. I leverage a deep understanding of market dynamics, industry trends, and customer needs to develop and execute strategies that enhance brand positioning and sales performance. My ability to cultivate and maintain relationships with key stakeholders, clients, and partners has been instrumental in achieving sustained business growth. In addition, I am skilled at streamlining operations, improving efficiencies, and maximizing profitability by implementing industry best practices. Recognized for my strong leadership, strategic mindset, and ability to communicate effectively, I thrive in fast-paced environments that demand innovation and results-driven execution.
Sales | Marketing Strategy | Product Development | GTM Strategies | Account Management | Business Consulting | Operational Efficiency
Work Experience
Fixed Operations Director
Karl Malone Auto and Powersports Group2023 – Present
• Supervised and mentored a team of 100+ service managers, parts managers, technicians, and support staff, fostering a culture of excellence and continuous improvement. • Implemented streamlined processes and best practices to improve service & parts department efficiency, reducing cycle times and increasing throughput. • Enhanced customer retention and satisfaction by introducing new service programs, loyalty incentives, and follow-up procedures.
Senior District Sales Manager
BRP2018 – 2023
I successfully managed sales operations and marketing strategies for 20 Powersports dealers in Utah and Nevada, exceeding annual sales targets by over 100% since 2018. Developed strategic sales plans to engage dealers in BRP programs and enhance best practices through training and consulting.
• Achieved year-over-year sales growth for assigned territory • Provided extensive dealer staff training and business consulting • Implemented Challenger Sales Model, DISC Profile, and Emotional Intelligence training
Regional Sales Manager | East
Leatt Corporation2017 – 2018
As East Regional Sales Manager at Leatt Corporation, I led the hiring and onboarding 10 outside sales reps, nurturing their sales aptitude to meet quarterly/annual targets. I successfully managed a $5M territory, achieving 28% sales growth through new product penetration strategies. Additionally, I developed long—and short-term sales strategies, expanding product offerings through creative sales and marketing strategies tailored to specific markets and dealers.
• Set long and short-term sales strategies • Expanded product offerings through creative sales & marketing strategies • Managed a $5M territory
Regional Sales Manager | West
Platinum Tools2015 – 2017
• Managed 16 direct reports in a sales territory generating $11.5M+ in annual revenue with a 22% growth rate. • Led product training and staff development to drive territory and market growth aligned with sales goals. • Established profitable partnerships with key national account partners like Verizon, Comcast, and AT&T.
Owner Operator
STRIK Sports Inc.2011 – 2015
• Developed innovative sales and marketing strategies to secure partnerships with 75+ e-commerce & brick-and-mortar accounts in the Powersports industry. • Awarded as H&H Sports 2013 Sales Rep of the Year for achieving the highest annual revenue growth and market expansion. • Expanded 7-Eye Eyewear brand presence from 3 to 25 Harley Davidson dealers through a revitalized go-to-market strategy.
Marketing Manager | Sales & Key Account Manager
Scott Sports SA (USA)2010 – 2012
Marketing Management • Positioned global print and digital marketing campaigns to increase market visibility and brand awareness. • Negotiated and managed new and existing Scott professional athlete apparel contracts. • Successfully launched a new go-to-market strategy for Scott’s new MX apparel and hard goods venture.
Sales & Key Account Management • Generated a 278% revenue increase within an assigned territory that supported substantial new dealer growth year over year. • Served as the National Key Account Manager for Cycle Gear’s 100+ store locations.
Pro Taper | Marketing & Product Development Manager
Tucker Rocky Distributing2007 – 2010
Marketing Management • Drove go-to-market strategies that supported market growth and brand awareness. • Rebranded the Pro Taper logo to align with new marketing initiatives and merchandising materials.
Product Development • Instrumental in developing class-leading patented Powersports products that successfully drove Pro Taper into new product categories. Responsible for concept, pricing, packaging design, and go-to-market strategies.
Engine & Chassis Testing Manager
American Honda Motor Company, Inc.2005 – 2007
Led engine and chassis research and development for Honda Motorcycle Sports SX and MX Racing programs, collaborating with top athletes like Jeremy McGrath and Kevin Windham.
• Introduced innovative ideas for product development and processes. • Supervised testing activities to ensure optimal performance and quality.
Engine Development
Toyota Racing Development USA2000 – 2005
In my role at Toyota Racing Development USA, I worked on engine development for the Indy and NASCAR Racing divisions. I collaborated with the engineering team to develop, maintain, test, and verify precision racing components.
• Contributed to the R&D process • Worked on preproduction racing engines • Collaborated with Indy and NASCAR Racing divisions
