Matt Barlow
Founder at Barlow Design & Supply Co
Heber City, UT
In My Own Words
Highly motivated and proven Art Director with a strong brand and advertising background. Bringing strong leadership abilities and accomplishments that encompass brand positioning and identity, launch of multichannel ad campaigns, social media and retail marketing programs. Experienced in developing in-depth understanding of customer to inspire a brand, a culture and bottom line results.
Work Experience
Global Art Director
RVCA2008 – 2020
My position at RVCA included a number of roles. I lead a team of graphic designers responsible for all branding and marketing collateral, social media campaigns, video content and production, seasonal catalogs, seasonal and campaign photoshoots, web and ecommerce graphics, and all DTC print and digital communication.
Creative Manager
Element Brand2006 – 2008
I was responsible for the creative and design of all printed collateral for men’s clothing and shoes. This included concepting and scouting for seasonal photoshoots, creating the print and digital ads and maintaining a consistency through to catalogs and retail POP.
Graphic Designer
Freedom Communications Inc.2005 – 2006
Created advertising material for a wide variety of clients to run in our publications. Some of these include; Squeeze OC, The Orange County Register, OC Home and Coast Magazine. The main objective here was to produce well designed, compelling ads on a tight timeline.
Graphic Designer
Galyan's Sports & Outdoor2003 – 2005
I gained valuable design and brand experience while working with a large marketing team. I was involved with rebranding and updating the identity of this sports and outdoor adventure store. My primary duties consisted of consumer catalog and advertising design, as well as POP displays and collateral for special programs and events.