Sarah Ottino
Marketing and Operations Manager · PaintLine
Salt Lake City, UT
In My Own Words
Results-driven e-commerce, operations, and marketing professional with 9+ years of experience managing Shopify stores, optimizing workflows, and leading cross-functional teams. Skilled in streamlining operations, improving online sales performance, and enhancing customer experience. Proven ability to anticipate business needs and implement strategic solutions in fast-paced environments.
Experience includes managing product listings, inventory, order fulfillment, marketing campaigns, and customer communications. Strong background in team leadership, training, and onboarding. Versatile and adaptable, with hands-on expertise in roles such as E-Commerce Operations Manager, Communications Specialist, Marketing Coordinator, Program Manager, Website Designer, Financial Assistant, and Event Planner.
Seeking a new opportunity with a company where I can grow, and preferably one that matches my passion for the outdoors!
Work Experience
Marketing Director
PaintLine2019 – Present
•Managing 7 Manufacturers Rep Groups (30 members & growing) and 5 internal staff to streamline day-to-day operations, support sales efforts, and serve as the central point of communication between teams, customers, dealers, and leadership. •Led B2B & B2C sales and marketing strategies that drove consistent year-over-year revenue growth, achieving a peak increase of over 213% and sustaining an average annual growth rate above 60% over six years, scaling sales from $345K to $7M. •Managing domestic and international marketing efforts across 4 Shopify stores; owning product management, web performance, SEO, analytics, and strategic initiatives. •Executing ad strategy, email marketing, and budget allocation ($360k+ annually) across social media platforms and Google Ads, driving customer acquisition and engagement.•Designing and scaling Affiliate & Dealer programs: targeting, onboarding, and managing high-value partners to expand brand presence and increase wholesale revenue. •Optimizing trade show execution: leading logistics, booth design, vendor negotiations,and post-event lead management for multiple major annual events. •Directing a social media team to expand the brand's digital presence by reviewing content development, engagement strategies, and key performance analytics. •Partnering in product design and branding, contributing to successful product launches. •Directly reporting to the Owner to assist with high-level business strategies, e-commerce sales, administrative duties, and internal process documentation.
Investor Relations Anayst
Access Holdings2018 – 2019
• Managed investor communications & reporting for 4 portfolio companies, ensuring transparency and compliance. • Provided financial & operational support, including cash flow monitoring, payroll processing, tax preparation, and expense tracking. • Led the planning, budgeting, and execution of multiple investor events, including annual summits for 200+ attendees. • Supported marketing & business development for a real estate subsidiary, handling website management, branding, and social media growth. • City House Collective (Access Holdings real estate venture): built Wix websites for multiple properties, originated marketing materials, handled social media and photography, and assisted the Property Manager with marketing, in-house events, communications, procurement, real estate operations, and documenting procedures.
Office & Operations Manager
Legacy Studios2016 – 2018
• Led and managed a team of 15 remote photographers and assistants, overseeing scheduling, task delegation, meetings, recruitment, training, and management of interns. • Drove collaboration with Maryland-area schools to fulfill yearbook photography needs, working closely with the Sales Department to acquire and onboard new accounts, ensuring seamless service delivery. • Played a pivotal role in the implementation of Microsoft Dynamics CRM to streamline operations across scheduling, communications, marketing, sales, project management, budgeting, and inventory management. • Acted as Program Manager for the creation and successful execution of the United States Naval Academy’s MyMidshipman program, leading sales, design, and operational execution for custom photo books. • Demonstrated expertise in editing images using Photoshop, managing digital assets via ImageQuix, Yearbook Avenue, FileZilla, and Dropbox, ensuring efficient sharing and marketing to client accounts and customers.
Education
Projects
City House Collective
https://www.cityhousebrands.com/6eeagerstreetCity House Collective (Access Holdings real estate venture): built Wix websites for multiple properties, originated marketing materials, handled social media and photography, and assisted the Property Manager with marketing, in-house events, communications, procurement, real estate operations, and documenting procedures.
Curvy Carbivore
https://www.thecurvycarbivore.comPersonal Blog - vegan recipes, eco-friendly product reviews, advice for plant-based newbies, and links to my Etsy shop where I design and sell custom stickers.
