Tony Busko

Director of AdOps and Compliance

2021 – 2025

Led digital operations across email, display, and native channels for multiple B2B and consumer brands. Designed and implemented advanced Asana workflows to streamline offer deployment, ticketing, and QA processes, earning recognition as an Asana Ambassador. Managed end-to-end offer setup, including asset verification, HTML integration, and pre-launch QA using seed emails and affiliate tracking. Oversaw suppression list accuracy, newsletter ad placement (LiveIntent, Jeeng), and email list hygiene via Zendesk. Developed automated unsubscribe processing and compliance workflows using Google Scripts and FTP data. Conducted regular quality checks across newsletters and brand websites to ensure ad integrity, user experience, and regulatory alignment.

Director, Ad Operations & Compliance

2017 – 2020

Directed email and paid media operations across multiple verticals, including financial and health offers. Developed campaign assets using foundational HTML and Adobe Photoshop, ensuring visual clarity and functional accuracy. Maintained strict compliance with CCPA and company policies through meticulous management of unsubscribe and suppression lists. Conducted thorough QA and rendering tests across browsers and email clients to ensure deliverability and brand integrity. Partnered with creative and analytics teams to refine targeting, improve performance, and support client retention.

Director of Email Operations

2007 – 2017

Led email operations for a high-volume health and wellness publisher, managing campaign execution, creative QA, and lifecycle messaging across multiple consumer brands. Collaborated with internal teams to develop and launch targeted email initiatives, supporting segmentation, deliverability, and compliance. Utilized foundational HTML and visual tools to build and refine creative assets, ensuring optimal rendering across platforms. Maintained suppression lists and unsubscribe workflows to meet regulatory standards. Partnered with analytics and product teams to improve engagement and drive performance across email channels.

Production Manager

2005 – 2007

Managed production workflows for digital advertising campaigns, coordinating between creative, technical, and client teams to ensure timely and accurate delivery. Oversaw asset preparation, foundational HTML integration, and QA testing across multiple formats and platforms. Supported campaign launches for health and consumer brands, maintaining version control and ensuring compliance with client specifications. Played a key role in streamlining internal processes and improving cross-team communication.

Early Career Roles

1999 – 2005

Gained foundational experience in creative production, client support, and digital media workflows

Some College

Phi Delta Theta Fraternity

Asana Workflow System for AdOps

Designed and implemented a multi-purpose Asana board to streamline AdOps ticketing and offer deployment. Integrated custom forms, automated workflows, and QA stages to improve team efficiency and cross-functional communication. Recognized as an Asana Ambassador for self-taught expertise and impact.

Ancestry & Family Tree Research

Conducted extensive genealogical research to build a detailed family tree, tracing roots across multiple generations and regions. Utilized archival records, digital tools, and historical databases to uncover cultural connections and family narratives. This project reflects a deep appreciation for legacy, identity, and the power of storytelling through data and history.