Stephen Serna
Outdoor Industry Professional in Sales and Account Management · Hydrapak, LLC
Denver, CO
In My Own Words
20+ years in the Outdoor Industry
Work Experience
Sales Manager
Primus NA2017 – 2023
• Collaborated in the development, coordination, and execution of the 5-year brand strategy objectives. • Build annual sales plans and budgets that target strategic initiatives from the 5-year plan. • Implementation of the North American control board calendar for sales, forecasting, budgeting, and key retailer dates. • Develop a North American Budget Tracker and weekly meetings focusing on weekly, monthly, quarterly, half-year, and yearly initiatives. • Directed a pricing restructuring plan based on a limiting assortment and increasing forecast cadence • Plan and conduct sales meetings to present new programs, products, and updated sales collateral. • Develop key account partners with a focus on brand positioning and multi-category growth. • Manage the North American outside sales team comprising of 8 rep agencies. • Manage Item Master to build accurate wholesale and MSRP for the US and Canada.
Education
Colorado Mesa University
2003 – 2007
Skills
Industries
Connections
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