Madyline Baucum
Brand Community Manager · Fjällräven
Broomfield, CO
In My Own Words
Graduate of Pepperdine University with a Major in Business Administration; studied abroad in Buenos Aires, Argentina for the 2016-2017 academic school year.
Work Experience
Social Media Manager
Oskar Blues Brewery2021 – 2023
- Manage 10 social media accounts between Facebook and Instagram - Created and implemented a Brand Ambassador Program - Research content creators and negotiate and manage contracts with photographers/videographers for content deliverables - Establish new brand partnerships and managed relationships from start to finish of contract - Manage paid ads on Facebook
Marketing Specialist
Oak & Eden Whiskey2021 – 2021
- Managed monthly paid social ad budget and content - Represented the brand at events and led whiskey tastings - Sourced photographers/videographers for new content - Served as Project Manager for marketing team and successfully restructured marketing processes and communicated changes cross- functionally
Brand Strategy Manager
YETI2019 – 2021
- Briefed in-house creative team and managed projects from start to finish - Defined brand strategy for the 2020 YETI ‘Hauliday’ Gift Guide Campaign - Created monthly competitive trend reports for CEO and Senior Leadership Team - Served as YETI brand representative at key community and brand events (e.g., Reel Rock Film Tour)
Data Analyst Intern
YETI2019 – 2019
- Analyzed employee data and presented recommendations for process improvements for the Customer Experience Department - Created new dataset to identify primary cost drivers in Customer Experience Department - Presented analytics and findings to Senior Leadership Team and Directors