Pete Kearney

Executive Vice President, Executive Creative Director · Publicis Groupe

Seattle, WA

In My Own Words

Born in NYC. Learned to ride a bike at 3yo – no training wheels. College-d in LA (LMU). Rode BMX freestyle professionally. Toured the globe thanks to BMX. Won a bunch of contests. Retired at 24. Discovered advertising. Chiat/Deutsch/McCann/Hill Holiday/Erwin Penland Toured the country making ads. Won a bunch of awards. Rose to EVP, ECD. Still making ads. Still winning bunches of awards. Looking for new places to tour.

Work Experience

Executive Vice President, Executive Creative Director

Publicis Groupe

2017 – 2020

- Seattle office creative lead with over $70M in billings and 125 employees, including 25 creatives, across agency clients: • T-Mobile Wireless National Brand Advertising • Metro Prepaid Wireless National Brand Advertising • Aflac National Brand Advertising • Special Olympics • KEXP Radio • New Business - Guided T-Mobile MarCom through 2Y $43B Sprint merger in 2020, creating the 3rd largest US wireless carrier, resulting in an astounding 52% YOY increase in US annual revenue and 68% YOY increase in EBITDA, with one of the company's lowest churn rates in almost 10 years - Established customizable, dynamic digital advertising system for T-Mobile including strategic parameter creation, creative master development, and system maintenance - As incumbent, retained $10M Aflac SOW through pitch process - 6 months post-pitch added $3M social media project work to scope - Led successful 6 month $30M Metro Wireless Brand pitch including all integrated media - terrestrial/online video, radio, social, and experiential

Executive Creative Director

LeadDog Marketing

2016 – 2017

- Agency creative department lead, with 16 creatives, for clients including: • Audi (Sport and Lifestyle Experiential Marketing) • Adidas/Reebok • Coca Cola (Smartwater/Vitamin Water) • REI Outdoor • Krave Beef Jerky - Led successful new business pitches for: • Ben & Jerry's • Coca Cola Teens Project

Freelance Executive Creative Director, Marketing and Brand Solutions

WME/IMG

2015 – 2016

- Co-led NY creative group with 12 creatives for Anheuser Busch INBEV (Budweiser/Bud Light) with over $12M in billings across 7 sports properties including: • Major League Baseball • National Football League • National Basketball Association • 2016 Olympics • UFC • eSports • Professional Bull Riders - Developed and led execution of $6M Bud Light All Stars (BLAST) eSports program including: • influencer/gamer discovery and contract negotiation • creative/content ideation, development of program marketing including Twitch content partnership and integration, online content series following All Stars through a 9-month season, on-stage live content at TwitchCon featuring avid celebrity gamers Shaq, Snoop Dogg, Greg Jennings and Adriene Curry.

Senior Vice President, Executive Creative Director

EP+Co

2014 – 2015

- Led entire Verizon Wireless creative group, across New York and Greenville SC offices, with 34 creatives, over $50M in billings, covering 6 lines of business including: • Verizon Wireless retail advertising • Verizon Wireless B2B retail advertising • 4 Regional Verizon Wireless Retail Marketing groups • National and Regional Verizon Wireless Sponsorships Experiential/Activation • National and Regional Verizon Wireless/Fios Social including Facebook, Instagram, Pinterest, and Periscope • Verizon Fios in-store/POP

Vice President, Creative Director

Verizon Wireless

2011 – 2013

- Led Verizon Wireless Retail creative group while working across agency accounts including: • Bojangles • Advance America • Samasource • National Humane Society - Led successful $6M Denny's Brand pitch including all national integrated media: brand/promo tv, social, in-store and experiential