Brian LaCourse

Director of Marketing · Ironmaster LLC

Carnation, WA

In My Own Words

Over the past 20 years, I have been exploring the corners of the marketing world, the intersection of product and customer, from start-up to full-scale enterprise. I have seen a constantly changing landscape of pixels, ink, and ideas marked with storied launches, humbling tasks, building relationships, and measuring results. My experience has been focused on marketing, working with others to meet goals through strategy and storytelling, and growing bottom lines. While I am enjoying my current role, discussing marketing and your needs is always welcome. Best wishes and cheers! Brian

Work Experience

Director of Marketing

Ironmaster LLC

2020 – Present

Ironmaster has been designing and producing home gym strength training equipment since 1978. Having the opportunity to head the marketing effort across every channel is rewarding, challenging, and a tremendous honor.

MARKETING MANAGER

DONUTS INC

2019 – 2020

SENIOR PRODUCT MARKETING MANAGER - contract

SAP CONCUR

2018 – 2019

Online Product Merchandising Specialist

SanMar

2010 – 2015

• Lead setup and merchandising for SanMar’s first retail ecommerce website • Produce and publish content for SanMar.com via proprietary content management systems, in support of 65,000 SKUs • Create 150 page process manual, including design and technical writing • Plan, organize and execute complex projects across multiple departments while meeting deadlines and ensuring quality • Analyze and improve administrative tools, processes and data delivery • Audit SanMar.com for data accuracy and function by SQL queries and custom reports • Supervise and delegate tasks to team

Social Media Marketing, Production Artist (independent contractor, part-time)

K2 Sports

2010 – 2010

• Social media and email campaign statistics reporting • Compare metrics of external links to URLs and domains for 5 different sites using SEOmoz • Processed and published product images for Zootsports.com

Research Associate, Account Manager, Event Coordinator

Commercial Brokers Association

2006 – 2008

• Instruct members on technical website information for industry accredited course and daily support • Attend conferences and industry events and act as primary business representative • Create collateral and email newsletters • Photograph properties, manipulate images for use in print and online • Research commercial real estate properties • Manage online image database

Marketing Specialist/ Assistant Buyer

Extremely Board

2005 – 2006

• Development and implement marketing strategy, specifically a customer loyalty program • Design magazine advertisements, email newsletter campaign and point of purchase collateral • Update and maintain website and online inventory • Meet with reps to review new lines, determine and place orders