Charlie Cultrara

Sr. Art Director · TomboyX

Seattle, WA

Work Experience

Sr. Art Director

2021 – Present

Establishing & maintaining visual brand direction Leading the Brand team & creative freelancers Leading the execution of brand campaigns across all channels Planing, casting, & directing all product & editorial photo shoots Art Directing all brand assets across web & print Managing creative budget, vendors, & contracts

Art Director

Alo Moves

2020 – 2021

Art directed & designed all marketing & promotional materials Managed & art directed in house & contract designers Established look & feel of marketing & user campaigns Contributed to overarching campaign strategy

Sr. Graphic Designer

Alo Moves

2020 – 2020

Managed & art directed contract designers Animated & designed daily Instagram stories Designed marketing emails, landing pages, & campaign collateral

Sr. Designer

K2 Sports

2018 – 2020

Designed & art directed ski & boot model lines for a global market Maintained brand aesthetics across all platforms & regions Designed soft good graphics, labels/trim, & tech packs Reviewed & approved first articles for mass production Signed & managed contract designers Designed annual product catalogs & art directed photoshoots

Interaction Designer

K2 Sports

2016 – 2018

Redesigned K2 Sports’ brand websites Prototyped & animated UI designs Edited photos & videos for the web Animated product video introductions

Graphic Designer

Newschoolers.com

2014 – 2016

Sole designer tasked with all design needs Creating banner and video ads Creating website skins Creating custom emails Formatting sell sheets Formatting athlete resumes