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Born in NYC. 
Learned to ride a bike at 3yo – no training wheels. 
College-d in LA (LMU). 
Rode BMX freestyle professionally. 
Toured the globe thanks to BMX. 
Won a bunch of contests. 
Retired at 24. 
Discovered advertising. 
Chiat/Deutsch/McCann/Hill Holiday/Erwin Penland
Toured the country making ads. 
Won a bunch of awards. 
Rose to EVP, ECD. 
Still making ads. 
Still winning bunches of awards. 
Looking for new places to tour. 

- Seattle office creative lead with over $70M in billings and 125 employees, including 25 creatives, across agency clients:
• T-Mobile Wireless National Brand Advertising
• Metro Prepaid Wireless National Brand Advertising
• Aflac National Brand Advertising
• Special Olympics
• KEXP Radio
• New Business

- Guided T-Mobile MarCom through 2Y $43B Sprint merger in 2020, creating the 3rd largest US wireless carrier, resulting in an astounding 52% YOY increase in US annual revenue and 68% YOY increase in EBITDA, with one of the company's lowest churn rates in almost 10 years

- Established customizable, dynamic digital advertising system for T-Mobile including strategic parameter creation, creative master development, and system maintenance

- As incumbent, retained $10M Aflac SOW through pitch process - 6 months post-pitch added $3M social media project work to scope

- Led successful 6 month $30M Metro Wireless Brand pitch including all integrated media - terrestrial/online video, radio, social, and experiential

Executive Vice President, Executive Creative Director

- Agency creative department lead, with 16 creatives, for clients including:
• Audi (Sport and Lifestyle Experiential Marketing)
• Adidas/Reebok
• Coca Cola (Smartwater/Vitamin Water)
• REI Outdoor
• Krave Beef Jerky

- Led successful new business pitches for:
• Ben & Jerry's
• Coca Cola Teens Project

Executive Creative Director

- Co-led NY creative group with 12 creatives for Anheuser Busch INBEV (Budweiser/Bud Light) with over $12M in billings across 7 sports properties including:
• Major League Baseball
• National Football League
• National Basketball Association • 2016 Olympics
• UFC
• eSports
• Professional Bull Riders

- Developed and led execution of $6M Bud Light All Stars (BLAST) eSports program including: 
• influencer/gamer discovery and contract negotiation
• creative/content ideation, development of program marketing including Twitch content partnership and integration, online content series following All Stars through a 9-month season, on-stage live content at TwitchCon featuring avid celebrity gamers Shaq, Snoop Dogg, Greg Jennings and Adriene Curry.

Freelance Executive Creative Director, Marketing and Brand Solutions

- Led entire Verizon Wireless creative group, across New York and Greenville SC offices, with 34 creatives, over $50M in billings, covering 6 lines of business including: 
• Verizon Wireless retail advertising
• Verizon Wireless B2B retail advertising
• 4 Regional Verizon Wireless Retail Marketing groups
• National and Regional Verizon Wireless Sponsorships Experiential/Activation
• National and Regional Verizon Wireless/Fios Social including Facebook, Instagram, Pinterest, and Periscope 
• Verizon Fios in-store/POP

Senior Vice President, Executive Creative Director

- Led Verizon Wireless Retail creative group while working across agency accounts including:
• Bojangles
• Advance America
• Samasource
• National Humane Society

- Led successful $6M Denny's Brand pitch including all national integrated media: brand/promo tv, social, in-store and experiential

Vice President, Creative Director

Pete Kearney is an Executive Vice President, Executive Creative Director at Publicis Groupe in Seattle, WA.

Pete Kearney

Pete Kearney

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