Parker Adams
Account Sales Manager · Swedish Match North America
Raleigh, NC
In My Own Words
Dynamic and results-driven Account Sales Manager with proven expertise in strategic account management, sales growth, and category development. Skilled in building strong client relationships, negotiating contracts, and driving market expansion. Proficient in data analysis, market research, and developing tailored business strategies. Strong abilities in cross-functional collaboration, problem-solving, and optimizing product categories. Demonstrated success in achieving sales targets, enhancing customer satisfaction, and increasing market share.
Work Experience
Account Sales Manager
Swedish Match North America2023 – Present
Develop and implement successful sales strategies, coordinate promotions, and foster strong partnerships with customers. Create and execute strategies for growing designated customer segments annually. Conduct thorough analysis of market trends and customer requirements to optimize resource allocation and funding efficiency. Identify growth prospects and devise impactful programs using syndicated and distributor data. Support the retail team in program implementation and ensure effective store communication. Oversee timely completion of all sales reports and proficient delivery of key customer presentations. ● Enhanced market share and boosted sales volume by crafting customized marketing initiatives for regional chains and distributors. ● Achieved objectives by formulating and implementing sales, promotion, and merchandising plans.
Territory Sales Manager
Swedish Match North America2021 – 2023
Spearheaded territory analysis and market research to identify key opportunities. Orchestrated and executed strategic sales plans, and collaborated with cross-functional teams to develop customized solutions that met clients' specific needs. Delivered service and sales support for Swedish Match merchandise within specified retail locations. Oversaw merchandising duties, introduced new products, and coordinated promotional activities. Created data-driven presentations using Power BI for clients, monitored stock levels, and launched new items. Managed administrative responsibilities, including supervising expenses and materials at the sales point. ● Achieved over 90% of account contract signings, escalating from 13% to 96%. ● Improved in-store displays and achieved a 40% increase in contracted accounts within one year. ● Attained President's Circle recognition and completed training for an advanced Account Sales position in the initial year.
Intern
Sinclair Broadcast Group2020 – 2021
Initiated contact with potential clients to promote digital advertising and social media services. Organized and facilitated client meetings. Observed and learned from supervisor during client interactions both in-person and via virtual sales calls. Generated. ● Collaborated with current clients to enhance online presence across social media platforms, websites, and commercials for Iowa-based businesses.
Education
Bachelor of Science in Sport and Recreation Management
University of Iowa2017 – 2021
Concentration in Business Studies
