Marisa Rockett
buyer · Crocs
San Diego, CA
In My Own Words
DYNAMIC MERCHANDISING LEADER
Accomplished buyer with a proven track record of driving substantial revenue growth and exceeding targets across diverse apparel portfolios for leading brands such as Crocs, Amazon and zulily. Known for leveraging deep industry insights, meticulous organizational skills, and advanced understanding of e-commerce to maximize profitability and market share. Demonstrates a unique blend of creativity and data-driven decision-making, coupled with a strong commitment to fostering cross-functional collaboration and coaching teams to achieve exceptional results in dynamic, fast-paced environments. Motivated leader with excellent communication skills and the ability to effectively interface with all levels of stakeholders and customers.
Work Experience
Etail Specialist Amazon Onsite Specialist
Crocs2022 – 2024
Drove 35% YOY growth and achieved financial targets for Crocs 2nd largest channel, Amazon, by implementing sales, marketing, and merchandising strategies on the Americas Digital Commerce Marketplace team. Advanced understanding of Amazon flywheel and ecosystems, aside meticulous organizational skills and high level of accuracy and attention to detail, used to managing a catalog of over 500k products Maintained the product catalog, onsite experience and brand store in alignment with product lifecycles, seasonality, product launches and marketing strategies, including during migration to other seller platforms and expansion into new international markets Collaborated with cross-functional internal and external teams to improve brand awareness, product visibility, and consumer experience to maximize Amazon business growth and profitability, resulting in Crocs being the #1 shoe brand on Amazon Partnered with Amazon Account Managers to ensure premium onsite UX and enroll beta opportunities Optimized selection and sales by diagnosing, troubleshooting and resolving product listing defects and seller-related buyability issues, with 60% improvement YOY on completion times Identified opportunities to update product listings based on reviews, best practices and consumer shopping behavior, decreasing product return rates by 12% YOY Executed all new item setup and streamlined product detail information integration across multiple segment and teams, resulting in a 75% reduction in internal processing completion time
Account Manager
Amazon2019 – 2022
* Drive business growth of 76% YOY on a $200M portfolio of Tier 1 influential brands in SPPS Softlines' Apparel and Shoe categories and improve vendor engagement and satisfaction by providing a world-classd level of service * Deliver timely, accurate and professional operational support to all Selling Partners within a specified SLA * Innovate to build scalable mechanisms, reports and processes that aid in catalog management, highlight operational defects and remove barriers to business performance for vendors. Implemented a Top Style tracker to proactively manage variations breaks, decreasing reactive catalog management by 70% and resulting in improved CX and sales * Collaborate with selling partners to build and execute strategic business plans and provide data-driven insights to increase selection, merchandising, and operational improvement opportunities * Work autonomously and with ambiguity, executing on tasks and deliverables, in absence of defined SOPs, tools or contacts, while demonstrating superior time-management skills and a high level of ownership in a dynamic work setting * Support implementation of continuous improvement initiatives like Retail Assistant and Apparel Size Normalization by surfacing defects, data and vendor anecdotes and partnering cross-functionally with internal teams to drive results * Improve employee engagement and performance through SME ownership of all Org community aspects, like teambuilding and peak season support events, and continual education, onboarding and training of new hires and peers
Buyer
zulily2014 – 2019
Drove synergetic strategies and negotiations on product development, quality, assortment, inventory, pricing and buying terms for a $10 million, New York based, Women's apparel portfolio of 40+ vendors, resulting in 30%+ YOY growth * Owned Workwear and Dress categories, achieving 225% annual growth, through implementation of promotion and markdown strategies. Leveraged sales analytics, forecasting and reporting tools to make data-driven decisions on product expansion opportunities and secure tactical buys, while mitigating risks * Balanced art and science, trend forecasts and market/competitor research, to inform buying and merchandising tactics * Partnered cross-functionally with studio and marketing teams to create promotional/advertising strategies and content * Excelled at problem solving, critical thinking, time management, organization and creativity needed to meet tight deadlines in fast-paced, e-commerce flash sales environment, all while exceeding margin and sales goals * Pitched strategies to secure coveted vendor partners and sourced influential, new brands from the top domestic markets * Increased NPS scores by developing and implementing company-wide procedures to improve vendor's quality and fit * Developed 5 direct reports and mentored team members through functional job training and career path coaching
Director
Ridiculous Costumes2008 – 2010
* Owned all aspects of business development, marketing, sales and operations, increasing revenue by over 100% annually * Advised on and approved all line creation content including market research, trends and product design/development * Negotiated and communicated with the manufacturer on all samples, pricing, quality and deliverable deadlines
Education
Bachelor of Science, Business Marketing
San Diego State2006
Summa Cum Laude Alpha Phi Fraternity Phi Beta Kappa Honor Society