Lindsay Williams
Brand Manager · 48in48
Laguna Niguel, CA
In My Own Words
Strategic and creative Brand Manager with 10+ years of experience building powerful brand stories, leading cross-functional marketing initiatives, and delivering revenue growth for consumer-focused brands. I’ve successfully driven digital strategy, Amazon account optimization, and omnichannel marketing for B2B, CPG and DTC companies.
I specialize in:
•Elevating brand visibility through data-driven campaigns
•Managing high-performance teams to execute marketing programs
•Launching targeted advertising strategies on platforms like Amazon, Instacart, and social media
•Building strong client relationships and uncovering new business opportunities
Known for my collaborative style, entrepreneurial spirit, and ability to turn vision into action. Whether working with start-ups or national brands, I bring passion and precision to everything I do.
Let’s connect if you’re looking for a leader who understands how to grow brands, drive engagement, and scale marketing strategies that convert.
Work Experience
Event Support
The Society Nineteen Group2025 – Present
3rd Annual GreenLight Women Sunday Brunch The London West Hollywood Hotel Ballroom | SNGroup • Assisted with red carpet support, media check-in, and talent coordination. • Worked closely with trendsetters, executives, and board members to ensure a seamless event experience. • Provided logistical and operational support to enhance event flow and guest experience • Coordinated with media, talent, and VIP attendees to facilitate smooth event execution.
Marketing Strategist
The Annie Agency2021 – Present
•Develop integrated campaigns across CRM, email, social media, and branding initiatives to grow client visibility and engagement. •Create sales collateral and storytelling assets that elevate client messaging and improve customer acquisition. •Leverage market data and consumer behavior insights to optimize campaign effectiveness and drive brand growth recommendations.
Brand Manager
All Media Marketing Solutions2019 – Present
•Coordinate with creative teams to develop brand guidelines, principles, and strategies. •Utilize Google Analytics for tracking and reporting key account data. •Launch brand awareness campaigns across digital media, resulting in a 30% increase in sales. •Reestablish and build relationships with accounts, serving as the primary point of contact. •Maximize social media presence by defining target audiences and tailoring content accordingly. •Collaborate with cross-functional teams to develop, track, and coordinate various print and digital campaigns, including creative, video, and marketing initiatives. •Successfully manage the distribution of projects to external agencies, vendors, and in-house designers, ensuring smooth workflow and effective communication. •Proactively manage timelines, deliveries, and budgets of all campaign assets, resulting in on-time project completion and cost optimization.
Account Manager, Field Marketing
TMA (The Marketing Arm)2023 – 2024
•Led regional media planning for the National Guard in 8 states, developing partnerships with Live Nation, Anaheim Ducks, and Phoenix Suns. •Built and executed integrated marketing campaigns to increase recruitment visibility. •Managed cross-functional teams and oversaw event activations that drove measurable results.
Senior Account Executive, Client Leadership
The Mars Agency2023 – 2023
•Advanced digital presence for brands like Tasty Bite, Ben’s Original, and Seeds of Change on Instacart and Amazon. •Crafted content that increased click-through rates by 25% and optimized shopper marketing experiences. •Managed budgets, performance metrics, and agency-client communications to ensure campaign excellence.
Key Account Manager
ASICS America Corporation2018 – 2021
•Oversaw accounts with budgets of $15M and achieved a 45% increase in order efficiency. •Produced executive-level sales reports tracking product performance and company trends.
Gold Account Manager
ASICS America Corporation2015 – 2018
• Managed 30-50 medium to high volume Team and Run Specialty accounts, investigated and resolved chargebacks; recovered $5000+ monthly. • Forecasted inventory and monitored orders from start through completion under shipping and compliance guidelines, averaging 97.8%.
Account Manager
ASICS America Corporation2013 – 2015
• Grew partnerships with 5+ sales representatives, collaborated to ensure account needs were met and increased efficiency by 25%. • Identified new business opportunities with existing clients; developed new services that benefited and further solidified client relationships.
Human Resources Assistant
ASICS America Corporation2013 – 2013
• Processed all new hire paperwork and oversaw onboarding. • Data entry into ADP systems and managed applicant tracking. • Set up and maintained HR filing system and ran regular reports. • Prepared and delivered job offer correspondence, assisted in drug and background screening process.
Education
Master's Degree
University of Southern CaliforniaSkills: Qualitative & Quantitative Research Methodologies · Management · Brand Strategy · Data Analysis · Marketing
Bachelor of Arts - BA
California State University, Long BeachSkills: Leadership · Event Planning · Marketing · Communication · Strategy
Associate of Arts - AA
Saddleback CollegeSkills: Business Strategy · Cross-team Collaboration · Market Research · Project Management · WordPress