Aaron Brakband
Digital Advertising Specialist · Subaru of America
Chino, CA
In My Own Words
Search Engine Marketing Specialist with agency experience building efficient Google Ads campaigns
Work Experience
Brand Ambassador
Subaru of America2016 – Present
• Represent the Subaru brand by sharing knowledge of Subaru vehicles with others and promoting the brand through social media and various online communities. • Attend car related events to distribute free Subaru merchandise. • Provide Subaru with detailed updates of experiences and opinions.
Digital Advertising Specialist
Firm Media2022 – 2024
• Created and optimized Google Ads campaigns for more than 30 clients with a total yearly ad spend of over $1,000,000. • Continuously refined approximately 50 distinct Google Ads campaigns by implementing weekly keyword management, ad copy updates, and strategic bid adjustments to enhance performance. • Provided in-depth analysis and KPI reports of ad campaign results, addressing client questions and providing strategic recommendations to improve ROI. • Utilized Basecamp to coordinate and streamline project timelines, ensuring timely completion and accurate reporting. • Enhanced brand awareness by deploying ad creatives across Instagram, Facebook, and video streaming platforms.
Air Traffic Control Specialist - Trainee
Federal Aviation Administration2021 – 2022
• Learned the importance of safe, orderly, and expeditious movement of air traffic through the national airspace. • Received a wide range of training in controlling and separating live air traffic within designated airspace at and around an air route traffic control center. • Attended an intensive training program at the FAA Academy in Oklahoma City, Oklahoma.
Copywriter/Product Listing Assistant
iJDMTOY, Automobile LED Bulbs And Lighting Expert2018 – 2020
• Managed various social media channels including Instagram, Facebook, Twitter, and YouTube. • Crafted, revised, and optimized product listings for Amazon, iJDMTOY.com, and eBay using best practices to enhance visibility and sales. • Produced high-quality demo videos and product photography for automotive accessories using Adobe Premiere and Photoshop. • Defined and communicated product features, benefits, and positioning for product lines with limited brand recognition to increase sales.
Retail Marketing Representative
Goettl Air Conditioning2018 – 2018
• Developed new customer relationships and represented the customers’ initial brand experience. • Utilized effective communication skills to explain Goettl’s residential services, highlighting energy efficiency and potential savings to customers. • Booked appointments for Goettl Technicians to visit customers’ homes to receive quotes.
Marketing Intern
Wrapal2018 – 2018
• Coordinated event logistics to facilitate networking opportunities for student filmmakers using effective project management tools. • Initiated research on potential growth opportunities in new markets, leveraging insights to inform strategic decision-making. • Researched potential expansion opportunities throughout the Los Angeles area and New York. • Coordinated the collection and distribution of promotional items, ensuring consistent brand representation at multiple events.