Lauren Gnat
Marketing Coordinator · Liquid Force
Chicago, IL
In My Own Words
Marketing Coordinator with three years of experience in the action sports/outdoor industry. A passionate snowboarder of 15 years with extensive knowledge of the industry and culture. Adept in sports marketing, social media management, and project coordination. Managed and executed successful campaigns, increasing online brand mentions and a 30% rise in click-through rates. Proficient in data analysis, leveraging insights to enhance campaign performance and drive improvement in conversion rates.
Work Experience
Marketing Coordinator
Liquid Force2022 – 2023
- Designed/published weekly email newsletters and blog posts that grew the subscriber list by 20,000 people - Managed social media and planned the monthly content calendar - Worked with professional athletes/influencers such as Tom Carroll, Harley Clifford, etc. - Ordered and managed all products for athletes, events, trade shows, promotions, etc. - Coordinated content shoots, organized digital assets, and managed marketing team budgets - Worked cross-functionally to execute new product launches promptly
Educator
lululemon athletica2021 – 2022
- Assessed guests’ needs to provide customized, effective purchase and return solutions and support - Provided technical product education by articulating the value and benefit of the product - Facilitated a seamless end-to-end guest experience by conducting accurate and timely guest transactions and executing market-relevant omnichannel programs
Sales and Marketing Specialist
Backcountry.com2020 – 2021
- Pitched to the company to enter the Wake category to grow the business - Organized the first Wake product photoshoot campaign in Lake Powell - Conducted tests and demos for new products launched on the website - Remained in the top 15 best salespeople with sales of $150k+ of outdoor gear
Motorsports Media Coordinator
Pit Viper2021 – 2021
- Created content and managed social media at Red Bull Day in the Dirt Down South - Worked with sponsored athletes such as Travis Pastrana, Jim York, etc. at the event to promote new product - Created shot lists and helped plan the event marketing strategy
Marketing Specialist
Ovr Flight2020 – 2020
- Developed the company’s website and monitored site traffic - Managed social media and content schedules - Worked with photographers/videographers and organized digital assets
Digital Marketing Intern
Advice Media2019 – 2019
- Performed SEO techniques such as link building, website audits, and keyword search using Google AdWords and Analytics to maintain and update WordPress websites for over 100 clients - Implemented PPC ads for clients to increase website and social media traffic
Marketing and Design Intern
Community Healthcare System2018 – 2018
- Designed marketing materials using the Adobe Creative Suite for hospital events that were distributed across 3 hospitals for about 5,000 employees and hundreds of patients to view - Redesigned and recolored the 10 different Community Healthcare System logos - Curated content for social media
Education
Bachelor of Science in Marketing and Minor in Multi-Disciplinary Design
University of Utah2016 – 2020
- Ivory Accelerator Scholar and Dean’s List - Member of the University of Utah Wakeboard Team, VP of the Eccles Outdoor Industry Club, Member of Women in Business, Student Manager of the University of Utah Women's Gymnastics Team, Member of the Pi Beta Phi Sorority, and Member of the One Love Ski and Snowboard Club
Projects
Freedom Foil Boards Blog
https://blog.freedomfoilboards.comDesigned and published weekly email newsletters and blog posts that grew the subscriber list by 20,000 people for Freedom Foil Boards.
Multi-Disciplinary Design College Portfolio
https://laurengnat.myportfolio.com/workPortfolio of my work done for my Minor in Multi-Disciplinary Design. Along with graphic design work from my Internship at Community Healthcare System.
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Lauren Gnat Marketing Coordinator
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